As an entertainment executive, you are always looking for ways to enhance your content decisions, acquisition strategies, and distribution plans. Utilizing demand data from sources like Parrot Analytics can help you make informed decisions that resonate with audiences and ultimately drive revenue. Let's take the example of "Bir Küçük Gün Isigi" in Turkey to better understand how demand data can be used:
Content Valuation:
One of the most significant benefits of demand data is that it can help in content valuation by revealing the dollar value contribution of any title to any platform in any region. By analyzing the demand data of "Bir Küçük Gün Isigi," we can see that it has 12.3 times the audience demand of an average show in Turkey and is in the 99.5th percentile for the drama genre. This information helps us calculate the show's value for any platform in Turkey, including streaming services or linear channels.
Programming Decisions:
By analyzing the demand data of "Bir Küçük Gün Isigi," we can see that its demand peaked in mid-January in Turkey and has been decreasing in recent times. This information may prompt a TV network or streaming platform to reassess their programming decisions for the show. They might consider adjusting the scheduling, for instance, to maximize reach and sustain its demand.
Acquisition Decisions:
Suppose you are a content distributor or TV series financing company interested in distributing the global hit "Bir Küçük Gün Isigi." In that case, you would want to know more about its performance in other markets and its travelability, the show's international demand relative to its home market, to make informed acquisition decisions. The Parrot Pulse report shows that "Bir Küçük Gün Isigi" has poor travelability, which means it may not have the same popularity outside Turkey as it does in its home market. Therefore, before making an acquisition decision, it is important to conduct research into the show's performance in other markets.
Distribution Decisions:
Using data on where "Bir Küçük Gün Isigi" is in-demand, we can inform distribution decisions. With Turkey as the show's number one market globally, distribution partners may choose to focus primarily on serving audiences in that market. Furthermore, analyzing the show's popularity across different platforms can inform distribution strategies. For example, if the show is very popular on streaming platforms, a linear network may consider investing in on-demand rights to capitalize on the show's demand.
In conclusion, demand data can help TV executives make more informed content, acquisition, distribution, and programming decisions. With access to data such as "Bir Küçük Gün Isigi"'s, executives can assess a title's value, its performance in various markets, and fine-tune their strategies to maximize audience engagement while driving financial returns.
