The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help you make informed decisions about content acquisition, distribution and programming. In this context, let us use the analysis of "Duncanville" in April 2024 in Turkey to explain how demand data can help you make more data-driven decisions.
Content Valuation: Demand data helps you evaluate the value of intellectual property globally. For instance, you can leverage demand data to estimate a show's worth, as well as its value to your platform or network. In this case, "Duncanville" has an average audience demand that is 6.5 times higher than the average show in Turkey over the last 30 days, indicating high demand for the show.
Programming and Acquisition decisions: Demand data can help you make more informed decisions when it comes to programming and acquisition of the best titles. By examining the top 10 global markets where "Duncanville" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This means "Duncanville" is a good acquisition choice. For instance, the show achieved good audience demand of 6.1x in Turkey and is the number one market globally.
Marketing and Promotion: Demand data can help you optimize your marketing and promotion efforts to drive engagement and audience growth. For instance, demand data revealed that during the month of April in Turkey, audience demand for "Duncanville" decreased by 87.2%. This indicates a need for more engagement activities for the show. The show's peak rank in Turkey was #176 during April, indicating it is popular but not as high as it was in the past.
Competitive Benchmarking: Demand data helps you compare your content against other titles on the market. For example, "Duncanville" ranks at the 98.7th percentile in the comedy genre in Turkey in April. This means "Duncanville" has higher demand than 98.7% of all comedy titles in Turkey, which is a great performance.
Content Discovery and Recommendations: By leveraging demand data, you can ensure your content is being seen by the right audience on your platform. You can discover what genres are resonating the most with your current audience and focus on attracting new subscribers to your SVOD service. In the case of "Duncanville," other shows that fans of the show also like include "Young Sheldon," "The Rookie," and "The Tonight Show Starring Jimmy Fallon".
In conclusion, demand data gives you insights that will help you make more informed decisions about programming, content acquisition, marketing and promotion, and competitive benchmarking. By leveraging demand data for shows like "Duncanville," you can gain a better understanding of your audience's preferences and capitalize on high-demand content.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Duncanville is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Duncanville, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Duncanville in Turkey. We provide our partners with comprehensive content expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.