The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can benefit greatly from analyzing a TV series' demand data before making any acquisition, distribution, or programming decisions. By looking at the example of "Eşkıya Dünyaya Hükümdar Olmaz" in April 2024 in Turkey, we can see how demand data can help us make informed content decisions.
Content valuation: Demand data is an essential tool for calculating the value of a TV series to a particular platform. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. In this case, "Eşkıya Dünyaya Hükümdar Olmaz" had 20.5 times the audience demand of the average show in Turkey over the last 30 days, indicating its high value to a local platform.
Programming decisions: By analyzing the show's demand, executives can see that "Eşkıya Dünyaya Hükümdar Olmaz" has higher demand than 99.9% of all crime titles in Turkey. Therefore, if an OTT platform or a linear network is looking to invest in crime genre content in Turkey, this show would be an excellent choice. Additionally, executives can see that demand for the show has been increasing recently, implying that the show's popularity is on the rise.
Distribution decisions: By examining the top 10 global markets where "Eşkıya Dünyaya Hükümdar Olmaz" is most in-demand over the last 30 days, executives can see where this TV series is performing best and how it compares to the average TV show in each of those markets. For example, in Turkey, the show achieved outstanding audience demand of 10.4x, indicating a strong audience base.
Acquisition decisions: By using demand data, TV executives can identify opportunities for content acquisition. In this case, "Eşkıya Dünyaya Hükümdar Olmaz" can be acquired as part of a package deal in the crime genre, or to bolster a content library with a popular and culturally relevant show. The demand data could help to shape negotiations around price, exclusivity, or territory restrictions.
Subscriber retention: Demand data can help executives retain current subscribers by identifying in-demand titles. For example, executives can see which titles viewers are fans of "Eşkıya Dünyaya Hükümdar Olmaz" also like. That way, they can take steps to ensure new episodes of such fan-favorite titles are broadcasted and promoted to keep subscribers happy.
In conclusion, demand data can work hand-in-hand with executives' expertise to make informed content decisions, acquisition, distribution, or programming decisions. It can help in content valuation, programming decisions, distribution decisions, acquisition decisions, and subscriber retention, among others. Therefore, executives can use Parrot Analytics demand data to make better-informed decisions for their business.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. ATV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Eşkıya Dünyaya Hükümdar Olmaz.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Eşkıya Dünyaya Hükümdar Olmaz from partners like ATV.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Eşkıya Dünyaya Hükümdar Olmaz? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ATV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from ATV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Eşkıya Dünyaya Hükümdar Olmaz. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ATV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Eşkıya Dünyaya Hükümdar Olmaz), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ATV by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Eşkıya Dünyaya Hükümdar Olmaz, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Eşkıya Dünyaya Hükümdar Olmaz is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eşkıya Dünyaya Hükümdar Olmaz, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Eşkıya Dünyaya Hükümdar Olmaz in Turkey. We provide our partners with smart OTT workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.