The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, understanding demand data, as demonstrated by the "Gülcemal" analysis, can help you make more informed content acquisition and distribution decisions, or even programming decisions.
Content Valuation: "Gülcemal" is currently enjoying an impressive increase of 77.5% in audience demand in Turkey over the course of one month, which has also contributed to an increase in momentum. Demand data can help executives quantify the dollar value contribution of "Gülcemal" to any platform in Turkey. By examining the show's global demand, executives can also assess whether it has value in other markets and how much it may be worth to another streaming platform or content distributor.
Content Acquisition: Demand data can help entertainment executives decide which shows they should acquire for their platform to retain or acquire subscribers. Since "Gülcemal" is currently ranking on #131 in Turkey with a 6.5x higher audience demand than the average show in Turkey, its acquisition could help to attract new subscribers. Additionally, Parrot Analytics' demand data allows executives to compare "Gülcemal" to other similarly popular shows that fans of "Gülcemal" also like, in order to identify other potential acquisition targets to expand their platform's audience appeal.
Programming & Distribution Decisions: By examining the show's performance across various dimensions, entertainment executives can make better programming and distribution decisions. For example, its franchisability is currently poor, indicating that it may not be a good candidate for a spinoff, while the lower 'reach' score may indicate that the show's specific fandom requires sufficient promotion to expand its existing audience. Additionally, executives may take note of the peaked interest in "Gülcemal" in late April 2024, and allocate resources in a way that will help sustain that interest.
Travelability: The global entertainment industry is driven by travelability, which is a measure of how popular a show is outside its originating country of production. Although this dimension measures only poorly for "Gülcemal," the TV executive may note that Turkish titles rank highest in their home country and this show's travelability outlook may change as its domestic popularity grows.
In conclusion, incorporating demand data into content-related commercial decisions can increase executives' chances of making informed decisions. This information can also assist executives in content valuation to assess audience engagement with content, identify demand clusters/audiences in individual markets, and even construct more targeted marketing campaigns that seek to grow attention and interest around their titles.
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Our TV audience measurement dataset is truly global. Discover how popular FOX Türkiye‘s Gülcemal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX Türkiye and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gülcemal, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Gülcemal in Turkey. We provide our partners with valuable TV competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.