The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can be used by entertainment executives across the industry to make more informed content, acquisition, distribution and programming decisions. Let's take a look at how analyzing the demand data for "Hudutsuz Sevda" in Turkey for the month of April 2024 can help entertainment executives make better decisions.
Content Valuation: Using the demand data, executives can evaluate the dollar value of "Hudutsuz Sevda" and its contribution to the platform in Turkey. Parrot Analytics' content valuation system is a market-driven economic valuation system that is powered by global content demand and supply.
Programming Decisions: "Hudutsuz Sevda" was ranked #1 in Turkey, indicating its high popularity among the audience. With 41.7 times the audience demand than the average show in Turkey over the last 30 days, the show is exceptional. In comparison to its demand over the last 90 days, demand for the show has been increasing recently, indicating its growing popularity. This shows that the production of more seasons, spin-offs or related content could lead to continued success for this show.
Distribution Decisions: The show started airing on 2023-09-21, and in April 2024, it ranked #1 in demand, indicating that it has continued to maintain its popularity with the audience. By examining the top 10 global markets where "Hudutsuz Sevda" is most in-demand, executives can determine where the demand for the show is highest and make informed distribution decisions. For example, in Turkey, the show achieved exceptional audience demand compared to other markets, indicating that Turkish-based SVOD platforms should consider acquiring the show.
Acquisition Decisions: The show's high demand in Turkey, Brazil, and other countries indicates that it could be a strategic acquisition for SVOD platforms looking to attract audiences in those markets. Executives can use demand data to determine the baseline value of "Hudutsuz Sevda" and assess its ability to drive subscriptions and mitigate churn.
Marketing Decisions: Executives can optimize their marketing campaign based on the insights derived from the show's Parrot Pulse result, which indicates how well content performs across six dimensions. For "Hudutsuz Sevda," it was found that the momentum, pace of growth, is outstanding, indicating that a robust marketing campaign leading up to its release and post-premiere can lead to continued success.
In conclusion, demand data can help executives make more informed decisions across content, acquisition, distribution, and programming, which ultimately helps in maximizing the value of their content offerings. By examining the demand data for "Hudutsuz Sevda" in Turkey, executives can utilize these insights to make better decisions and deliver the best possible experiences to their viewers.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Hudutsuz Sevda is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hudutsuz Sevda, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Hudutsuz Sevda in Turkey. We provide our partners with meaningful television series capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.