The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand data can provide valuable insights into how to make informed content decisions and program planning. The data shared on "Kaguya-sama: Love Is War" for the month of April 2024 in Turkey reveals some key insights.
Firstly, the demand for the show is good, with 3.3 times the audience demand of the average show in Turkey over the last 30 days. This indicates that the series is in high demand and is performing much better than other shows in the Turkish market. Additionally, with its demand increasing by 5.2% in Turkey during April, it further shows the growth in audience interest for the show.
Moreover, the show's peak rank of #436 in Turkey is a clear indication of its popularity, and the fact that its rank increased by 115 spots during April shows that the series is gaining momentum. This can be attributed to the comedic genre ranking at the 97.3th percentile, which means that it has higher demand than 97.3% of all comedy titles in Turkey.
Additionally, the Parrot Pulse for "Kaguya-sama: Love Is War" provides further measures of its global performance. With its worldwide audience demand across all platforms being outstanding, longevity being maintained over time and momentum being outstanding, the show is doing very well. The travelability is good, which implies that there is an international demand for the show. The demand for the show in Turkey was 26% of the demand in Japan, the country of origin. This means audience demand for the show is spread across different territories, making it more appealing to global audiences.
Content valuation can also be assessed based on demand data. By using Parrot Analytics' content valuation system, executives can determine how much the show is worth. This show has considerably high demand compared to the market average in Turkey, which can be reflected in its economic value. Therefore, if you are an entertainment executive at an OTT or SVOD platform, you can make an informed acquisition decision by analyzing the demand data for this show.
Another crucial aspect that executives can obtain from demand data is an understanding of the show's reach to the audience. With "Kaguya-sama: Love Is War" being very popular in the United States, executives can make informed programming decisions that cater to the interests of the audience in the United States. The show has achieved an outstanding audience demand of 12.8x in the United States, meaning US audiences are highly interested in this show.
In conclusion, the demand data for "Kaguya-sama: Love Is War" provides key insights that can help entertainment executives make informed content decisions, acquisition decisions, and programming decisions. With the help of Parrot Analytics' content valuation system, executives can determine how much the show is worth and make smart decisions that cater to the interests of a global audience.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Tokyo MX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~) from partners like Tokyo MX.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Tokyo MX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from Tokyo MX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Tokyo MX by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~), including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~) in Turkey. We provide our partners with comprehensive television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.