The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are almost countless decisions you need to make in regards to your content. These decisions can include but are not limited to acquiring new titles, selecting content for your platform, determining the best release strategy, developing franchises or spin-offs, producing or acquiring new content, and much more. Regardless of the decision, making informed decisions is key, especially given the ever-changing and increasingly competitive marketplace. Using demand data analytics from Parrot Analytics, we can provide insights into areas such as content valuation, franchise opportunities, international storylines, and audience preferences.
For instance, looking at the Turkish series "Kavak Yelleri," we were able to gain some valuable insights on how demand data can be leveraged to make more informed business decisions. Geared towards a young adult demographic, the show ranked #115 in Turkey during the month of March 2024 but saw a decline in its ranking position towards the end of the month by three spots. Despite this, the show remained in the 99.4th percentile of comedy titles, indicating a high demand in the comedy genre. Additionally, the show experienced an increase in demand of 26.3% during the month.
Moreover, "Kavak Yelleri" did well compared to other titles in global markets, outperforming the average title in the top 10 markets where it was most in-demand. Turkey is the primary market for the show, with Algeria being second, exhibiting good audience demand in both markets. The show also saw an increase of 29.5% on a rolling year basis, striking a balance between short-term and long-term success.
Parrot Analytics' holistic approach helps content executives by providing insights about demand data analytics across 6 major dimensions. With respect to "Kavak Yelleri," its performance was measured in terms of worldwide audience demand across all platforms (okay), travelability (poor), longevity (okay), momentum (good), franchisability (poor) and reach (poor). These dimensions give executives greater flexibility in measuring the success of certain titles as well as benchmarking against the best in the genre. Insight like this is essential in developing a content lineup that caters to the unique preferences of audiences while standing out in a crowded market.
To sum up, using demand data analytics from Parrot Analytics enables executives to make informed decisions on what content they should acquire, what new content should be produced and by leveraging travelability insights they can make informed decisions about international storylines or adaptations. Content valuation can evaluate content's potential financial value, while momentum and longevity analysis can provide insights into the success of marketing campaigns among other things. Franchisability insights can help the executives identify opportunities for franchise or spin-off success, and reach reviews can help identify opportunities to expand the platform's customer base. Overall, informed decisions are necessary to stay competitive, and Parrot Analytics' demand data analytics provides an in-depth understanding of demand for TV shows and demographics preferences that impact content's success.
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Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Kanal 7, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Kavak Yelleri.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Kavak Yelleri from partners like Kanal 7.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Kavak Yelleri? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Kanal 7 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from Kanal 7 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Kavak Yelleri. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Kanal 7 to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kavak Yelleri), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Kanal 7 by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kavak Yelleri, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Kanal 7‘s Kavak Yelleri is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal 7 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kavak Yelleri, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Kavak Yelleri in Turkey. We provide our partners with extensive television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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