The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can empower TV executives with the insights necessary to make informed content, acquisition, distribution, and programming decisions. We can gather valuable insights into TV shows’ popularity, audience preferences, and trends in specific markets. By leveraging Parrot Analytics’ demand data, you will be able to analyze different aspects of audience demand, such as travelability, momentum, reach, and longevity, to name a few.
As stated earlier, using demand data can precisely determine a show's value, and we can take “My Magic Pet Morphle” as an example. The show's value can be determined objectively and is directly dependent on its demand, as higher the demand, higher the show's value. For "My Magic Pet Morphle," the show has been increasing in demand in Turkey for the last 30 days. It has outperformed 97.9% of all animation titles in Turkey, indicating the show's high value in the animation genre in the Turkish market. Therefore, by using parrot analytics’ demand data, TV executives can make accurate content valuation, which will help in making better-informed decisions about which show to produce, acquire or distribute.
Parrot Analytics demand data can also help TV executives to make informed programming decisions. By analyzing the top 10 global markets where "My Magic Pet Morphle" is most in-demand over the last 30 days, we found that the show outperforms the demand of the average TV show in each of these markets. It has an outstanding worldwide audience demand across all platforms and has maintained its audience over time, indicating its longevity. Furthermore, by getting insights on which other titles fans of "My Magic Pet Morphle" are watching, TV executives can make program recommendations and decisions. It informs which titles to pair with which shows to maximize audience engagement and retention.
TV executives can use Parrot Analytics demand data to make informed acquisition decisions by getting insights into the titles likely to attract subscribers to their platform. Parrot Analytics' content valuation system is based on audience demand, which reveals the dollar value contribution of any title to a platform. In this regard, demand data helps to estimate the ROI a specific title can bring to any given platform. For instance, TV executives can understand the global performance of shows and the opportunities to monetize IPs further by developing spin-offs or franchises.
TV executives can use demand data also to inform subscriber acquisition and retention decisions. For example, based on demand data and the popularity of shows, they can determine which titles to buy to acquire and retain subscribers for their platform. They can also tailor the marketing campaign around a show through the demand insight that Parrot Analytics provides.
In conclusion, there are numerous applications of Parrot Analytics' demand data to aid strategic decision-making for TV executives. TV executives can use the available demand data to assess a program’s viability, acquire new content, program titles, and inform pre-release marketing decisions, among others. It also ensures that TV executives connect with the right audience, content, and platform, ultimately contributing to their business's success.
My Magic Pet Morphle's travelability to Turkey in the last 30 days is 7%, which means that the audience demand for My Magic Pet Morphle is 7% of the demand in its country of origin, United States. Click through to another market to discover how well My Magic Pet Morphle travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s My Magic Pet Morphle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Magic Pet Morphle, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for My Magic Pet Morphle in Turkey. We provide our partners with valuable TV series insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.