The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make the right content, acquisition, distribution and programming decisions to stay competitive. One approach you can take is to use demand data to help make more informed content decisions. Here is an example of how demand data for "Never Give Up (Asla Vazgeçmem)", a TV show in Turkey, can be used to support such decisions:
1. Content Valuation: For content financiers or distributors trying to understand the value of "Never Give Up (Asla Vazgeçmem)", demand data provides reliable insights. By using Parrot Analytics' content valuation system, we can calculate the dollar value contribution of any title on any platform in any region. With 6.3 times demand of the average TV show in Turkey over the past 30 days, "Never Give Up (Asla Vazgeçmem)" generated good audience demand and had 98.9th percentile demand in the drama genre in Turkey in March. Furthermore, demand increased by 9.0% in the last 30 days, indicating that the show's popularity is growing. By analyzing the overall performance of "Never Give Up (Asla Vazgeçmem" on a 1 year rolling basis, content financiers and distributors can learn that the show is gaining momentum and that its peak demand has increased by 9.0% in the last 30 days.
2. Acquisition Decision: For executives trying to acquire TV shows or build a library, demand data can provide valuable insights on the show's appeal. Given that "Never Give Up (Asla Vazgeçmem)" had a good level of audience demand in Turkey and ranked #110 at its peak, and that it outperforms the demand of the average TV show in each of the top 10 global markets, it could be a good acquisition opportunity.
3. Programming and Distribution Decision: For executives dealing with scheduling or content releases, demand can inform an optimal release strategy and pricing. By incorporating audience demand trends, executives can strategically select the best time to release their shows, to maximize their exposure and audience engagement. For example, "Never Give Up (Asla Vazgeçmem)" experienced a spike in demand in late March and could benefit from a specific episode being released around that time. Additionally, executives looking to select platforms for distribution can use demand data to see which platforms rank highly with audiences, and then make programming choices customized to that platform.
In summary, using demand data to inform decision-making can be a powerful tool for entertainment executives to evaluate content, assess market trends and opportunities, and make informed decisions that will enhance their business strategies. The insights provided from the demand data of "Never Give Up (Asla Vazgeçmem)" indicate that it is a popular and valuable show in Turkey and globally, with potential for broader acquisition, release, and promotion.
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Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Show TV, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Show TV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Never Give Up (Asla Vazgeçmem)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Show TV by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Never Give Up (Asla Vazgeçmem), including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Never Give Up (Asla Vazgeçmem) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Never Give Up (Asla Vazgeçmem), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Never Give Up (Asla Vazgeçmem) in Turkey. We provide our partners with smart television series insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.