The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that staying on top of audience demand is essential to making informed content decisions. Demand data, such as the data we have for "Red Bull Racing" in Turkey for March 2024, can inform content valuation strategies and help you make better programming, distribution, and acquisition decisions.
Firstly, "Red Bull Racing" has a demand that is 2.3 times higher than the average show in Turkey over the past 30 days, indicating that it is a popular show in that market. It also achieved a peak rank of #130 in Turkey. Using demand data can contribute to content valuation processes by quantifying audience engagement and allowing executives to make informed decisions about the value of certain titles on their platform.
Furthermore, demand data can help entertainment executives identify trends in audience behavior. For example, we see that demand for "Red Bull Racing" has been increasing in Turkey over the past 30 days, indicating that the show is gaining popularity in that market. This information can then be used to make decisions about programming and scheduling, such as giving the show a more prominent time slot to build on that momentum.
Demand data can also help inform decisions about distribution and acquisition. By examining the top 10 global markets where "Red Bull Racing" is most in-demand over the last 30 days, you can identify where the show is most popular and use that information to drive distribution deals in those markets. Moreover, demand data can inform acquisition strategies by highlighting which titles are in high demand and therefore more likely to drive subscriptions and retention rates.
Finally, demand data can help identify areas where content can be improved or optimized, for instance, by identifying the elements that fans like the most or what type of content exhibits an opportunity to acquire or produce. Moreover, demand data can help executives with decisions concerning supply & demand, such as identifying genres that resonate the most in a particular market.
In conclusion, demand data can provide valuable insights to entertainment executives, helping them with content valuation, programming, distribution, and acquisition decisions. As the market becomes more crowded and competition heats up, utilizing demand data to understand audience behavior and engagement is becoming more crucial than ever before, and could make the difference in establishing a successful and profitable entertainment business.
Red Bull Racing's travelability to Turkey in the last 30 days is 9%, which means that the audience demand for Red Bull Racing is 9% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Red Bull Racing travels internationally.
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Acquire the best shows from partners such as N/A to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Red Bull Racing), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular N/A‘s Red Bull Racing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for N/A and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Red Bull Racing, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Motoring Sports), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Red Bull Racing in Turkey. We provide our partners with smart television competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.