Entertainment executives can make more informed content, acquisition, distribution, and programming decisions with the help of demand data. For instance, let us analyze the popularity of the Turkish series "Resurrection: Ertugrul" in Turkey for the month of December 2023.
By using demand data, executives can determine the value of the content, which is essential for content valuation. For example, Parrot Analytics' content valuation system, which is powered by global content demand and supply, can reveal the dollar value contribution of any title to any platform. The system can estimate the ROI a specific title will bring for any given platform and can assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, it can evaluate the value of exclusivity, assess the value of a content library to a platform over time, and determine how much an individual series or an entire library is worth, among others.
Through the analysis of the demand data of "Resurrection: Ertugrul," entertainment executives can determine the content's value. For instance, "Resurrection: Ertugrul" had outstanding audience demand, which is 17.8 times the audience demand of the average show in Turkey during the last 30 days. Only 2.7% of all TV shows have this level of demand. Additionally, it has been increasing in popularity recently, and the demand spiked in late December 2023.
Moreover, executives can use demand data to make informed acquisition decisions. By examining the top 10 global markets where "Resurrection: Ertugrul" is most in-demand over the last 30 days, entertainment executives can determine if the content is a good fit for their platform. For example, it is the number one market globally in Turkey, where the show achieved outstanding audience demand of 12.1x, and Pakistan, where demand is outstanding.
Executives can also use demand data to make better programming decisions. For instance, the data reveals that "Resurrection: Ertugrul" has a high demand in the drama genre. It ranks at the 99.8th percentile in the drama genre in Turkey, which means "Resurrection: Ertugrul" has higher demand than 99.8% of all drama titles in Turkey. Executives can use this information to create programming that aligns with the preferences of their audience.
Furthermore, demand data can help executives to understand their audience better. For instance, entertainment executives can determine which elements of existing content do fans like the most, what genres are resonating most with their current audience, and what genres to focus on to attract new subscribers to their SVOD service. By analyzing the top shows that fans of "Resurrection: Ertugrul" also like, entertainment executives can determine what other content to acquire or produce.
Lastly, entertainment executives can use demand data to make better distribution decisions. For instance, by understanding the top global markets where "Resurrection: Ertugrul" has high demand, executives can allocate funds to maximize future content investments. Additionally, they can target platforms that align with the preferences of the show's audience.
In conclusion, demand data is a powerful tool for entertainment executives to make more informed content, acquisition, distribution, and programming decisions. With the help of demand data, executives can determine the value of content, make informed acquisition and programming decisions, understand their audience better, and make better distribution decisions.
