As a TV executive at an OTT platform or SVOD platform, you can use Parrot Analytics' demand data for "Resurrection: Ertugrul" to make informed content acquisition and programming decisions. Firstly, by analyzing "Resurrection: Ertugrul"'s audience demand, you can determine whether the show is worth acquiring and how much to spend on it. For example, with 18.5 times the audience demand of the average TV show in Turkey over the last 30 days, and outstanding demand in its other primary markets, it is clear that "Resurrection: Ertugrul" has significant value.
Secondly, if you are looking to distribute the show in a new market or globally, you can use travelability metrics to assess how well the show will perform in these markets in comparison to its home market. "Resurrection: Ertugrul" has an outstanding travelability metric, making it an ideal choice for international distribution or global expansion of a streaming service.
Thirdly, with the information on show metadata, you can identify the season that had the highest audience demand globally, and customize its order according to audience data.
Additionally, the data shows that "Resurrection: Ertugrul" has maintained outstanding longevity, meaning that audience demand has been consistent over time. As a result, you can use the show's historical data to forecast how much value it will bring to new markets, or to evaluate its potential to drive engagement across your platform in any given market.
Finally, you can compare the show's performance to similar titles in its genre to evaluate its potential for franchisability, spin-offs, or other monetization opportunities. Demand reveals which titles drive audience engagement, what genres to focus on to attract new subscribers, as well as insights into content discovery, and what type of content may exhibit opportunities to acquire and produce to retain or grow subscription.
