As an entertainment executive, data-driven decision-making is pivotal to ensure you are making informed content, acquisition, distribution, and programming decisions. With the help of reliable demand data, you can gain actionable insights into audience feelings towards a title, its popularity, and how it ranks compared to its peers. Let's explore how demand data can help to make more informed decisions as an executive. Taking the example of "Resurrection: Ertugrul," let's see how demand data can help.
Firstly, content valuation can be based on demand data. To understand the value of the series, one can use Parrot Analytics' content valuation system and leverage proprietary demand data to calculate the dollar value contribution of any title to any platform in any region. Historically, "Resurrection: Ertugrul" has been in high demand in Turkey and Pakistan, which would indicate additional monetization opportunities for the content. The content valuation system can further help calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data also allows one to value content. With "Resurrection: Ertugrul" obtaining 18.0 times the audience demand of the average show in Turkey over the last 30 days and sitting at the upper echelon of the drama genre, it represents significant value for distribution across other platforms or networks. The global travelability of the show is also high, indicating significant potential for a successful international launch.
Demand data allows for optimal release strategy and pricing. The success of "Resurrection: Ertugrul" in Turkey since its debut in 2014 can be a testament to its strategy - after a brief rush to market, TV shows that stick to a regular, cyclical release schedule (such as this series) can build up momentum over time.
Lastly, demand data informs the platform and network fit. For "Resurrection: Ertugrul," with its popularity in markets including the U.K., U.S., and Morocco, it would be best suited for a pan-regional platform, given its international demand. With this demand data, executives can make better decisions about what platform or network to distribute the content to.
Overall, demand data helps executives across the industry to make better-informed decisions. By looking at the demand data of shows, like "Resurrection: Ertugrul," executives can ensure they are choosing the shows that resonate best with their audience.
