The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to understand the audience demand for a TV series before making any content, acquisition, distribution or programming decisions. In this regard, we can use the example of "Scorpion (Akrep)" in March 2024 in Turkey to highlight how demand data can be used to make informed decisions.
Firstly, the demand of 2.2 times the average show in Turkey over the last 30 days indicates good demand for this Turkish series. Only 8.6% of all TV shows achieve this level of demand. However, it is also important to note that demand for this show has been decreasing recently, with a 17.6% decrease in demand in March 2024.
One factor that may have led to the decrease in demand could be related to the show's genre. "Scorpion (Akrep)" ranks at the 97.0th percentile in the drama genre in Turkey, which could suggest that the audience is getting saturated with drama content. Therefore, it would be beneficial to analyze other genres and assess if a pivot might be necessary for the future seasons.
Furthermore, it is interesting to note that the show achieved the peak rank of #444 in Turkey, dropping 227 spots during March. This could indicate that the show may have lost interest after the initial release or that there was an issue with its marketing campaign. We are recommending executives to conduct extensive audience research to assess the failures in marketing and find ways to better appeal to the target audience for the coming seasons.
In addition, determining the show's popularity and performance in global markets is essential for content valuation. "Scorpion (Akrep)" outperforms the demand of the average TV show in all the 10 global markets where it is most in-demand over the last 30 days. The show's number one market globally is Turkey, where it achieved good audience demand of 0.2x. This indicates that the show has potential in certain markets and that the production team could use targeted marketing campaigns to expand globally.
Additionally, Parrot Pulse for "Scorpion (Akrep)" provides an independent measure of its global performance across six dimensions, which can help executives make more informed decisions. Whilst 'reach' and 'franchisability' of the show are both poor, 'momentum' and 'longevity' are both also poor, indicating that the show's pace of growth and audience demand maintenance are weak. This suggests that producers should take necessary critical steps to understand the audience feedback and demands about the show being under-focused on.
In conclusion, demand data provides valuable insights to entertainment executives on how to make informed content, acquisition, distribution, and programming decisions. By leveraging demand data, executives can analyze audience preferences, identify the show's strengths and weaknesses, and develop evidence-based strategies to maximize the success of their TV series ensuring that it has reach, travelability, and valuable franchises.
This is Scorpion (Akrep)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Scorpion (Akrep) travels internationally.
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Acquire the best shows from partners such as Star TV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Scorpion (Akrep)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Scorpion (Akrep) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scorpion (Akrep), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Scorpion (Akrep) in Turkey. We provide our partners with far-reaching TV industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.