The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across the industry are turning to demand data to make informed content decisions, acquisitions, distribution and programming decisions. Using the example of "Secrets Of An Angel" in Turkey during April 2024, we can examine some of the key benefits of leveraging demand data to optimize performance:
1. Content Valuation: Content valuation can be achieved by utilizing demand data to estimate a TV series' ability to drive subscriptions and mitigate churn. For example, Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. This economic valuation system powered by global content demand and supply can inform how much to spend on content and how indicative titles are of potential revenue generation.
2. Global Appeal: Demand enables us to value IP globally by telling us which content is most popular in specific markets (or on a global scale overall), and what genres are resonating most with audiences. This knowledge allows streaming platforms, production companies and content distributors to maximize current demand by producing or acquiring the content types that show the most promise and have the highest return on investment.
3. Mapping Local Whitescapes: Understanding which genres or types of shows are most popular within specific markets can help companies develop more targeted content for specific audiences. Using Turkey as an example, "Secrets Of An Angel" is in the 96.4th percentile in the family genre, meaning it has higher demand than 96.4% of all family TV shows in Turkey.
4. Subscriber Retention: Using demand data to understand which titles are most likely to keep existing audiences happy can help providers make savvy acquisition decisions. Leveraging the demand insights of "Secrets Of An Angel" during April in Turkey, we can see this show has been increasing in demand by 56.9%.
5. Subscriber Acquisition: Similarly, demand insights can help platforms determine which titles are most likely to attract new audiences in certain markets. With "Secrets Of An Angel" performing well in Turkey, executives may consider promoting this show to potential new subscribers to engage and retain them in the service.
6. Optimal Release and Pricing Strategy: Demand for a TV series can also inform optimal strategy surrounding release (including the date/time of release) and pricing. Reviewing demand for "Secrets Of An Angel" across the globe, we see the show's travelability rating is low. Therefore, significant promotional effort should be put into trying to expand the show's global appeal.
By leveraging demand data insights for "Secrets Of An Angel" during April 2024, entertainment executives can make sharper and more informed content decisions, leveraging the insights to drive demand and build successful programming slates.
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Our TV audience measurement dataset is truly global. Discover how popular TRT 1‘s Secrets Of An Angel (Yürek Çıkmazı) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TRT 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secrets Of An Angel (Yürek Çıkmazı), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Secrets Of An Angel (Yürek Çıkmazı) in Turkey. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.