The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in the entertainment industry, demand data from Parrot Analytics for TV series like "Sıfırıncı Gün" can provide useful insights that can help them make better content and acquisition decisions, as well as programming and distribution decisions.
In terms of content valuation, demand data can help entertainment executives understand just how much their TV shows are worth. For example, with 2.0 times the audience demand of the average show in Turkey over the last 30 days, "Sıfırıncı Gün" is a good investment. With only 8.6% of all TV shows having this level of demand, executives can understand that they have a valuable show that is in demand amongst audiences. Furthermore, entrainment executives can use this information to manage their portfolio contents and to rebalance their investments towards TV shows with better demand trends.
Additionally, executives can use demand data to inform their acquisition decisions by helping them answer questions about supply and demand. For example, which other content in the crime genre has higher audience demand than "Sıfırıncı Gün," and thus justifies a possible acquisition?
Another way entertainment executives can use demand data is to inform their programming decisions. Understanding how audience demand is increasing or decreasing over time can help them optimize their release strategies and price points. Executives can also determine what quantity and type of the content best aligns with their subscribers' interests and preferences by leveraging in-depth analysis of genre and taste clusters.
In terms of distribution decisions, executives can evaluate a show's global demand, or travelability, by analyzing how well it performs outside of its home market, in comparison to the average TV show. With its poor travelability, "Sıfırıncı Gün" might not be an immediate exhibition fit for international viewers. Executives can use this information to target certain markets that have already shown interest in this type of content, and potentially pull back from other markets that have shown low interest.
Finally, executives can use demand data to help retain or acquire subscribers by understanding which titles should be acquired or produced to keep their current audience happy or grow their audience.
In conclusion, demand data from Parrot Analytics is an effective tool that executives from various sectors of the entertainment industry can utilize to make better decisions. By better understanding audience demand trends, entertainment executives can optimize their content, acquisition, programming, and distribution decisions. Sıfırıncı Gün's December 2023 demand data highlight exactly how entertainment executives can leverage such insights for better decision-making going forward.
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Our TV audience measurement dataset is truly global. Discover how popular TV8‘s Sıfırıncı Gün is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV8 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sıfırıncı Gün, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Sıfırıncı Gün in Turkey. We provide our partners with meaningful subscription-video-on-demand capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.