The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content acquisition, distribution, programming, and valuation. Fortunately, Parrot Analytics' demand data can help you make more informed decisions by answering some crucial questions. For example:
- How popular is my show relative to the market average, especially in specific regions like Turkey?
- How well is audience demand maintained over time since its original airing date in 1995 until now?
- What are the other shows that have similar audience demand among the viewers of "Star Trek: Voyager"?
- Which countries have the highest demand for "Star Trek: Voyager" over the last 30 days, and how does that compare to the show's home market, the United States?
- What is the travelability and spin-off potential for "Star Trek: Voyager," indicating how well it could perform in markets outside the US and whether it has potential for additional content development?
- How much is "Star Trek: Voyager" worth, especially in Turkey, using its current demand data in that market to provide an estimate of its value?
Looking at the demand data for "Star Trek: Voyager" in Turkey for April 2024, we can see some valuable insights. The show has 3.5 times the audience demand of the average show in Turkey for the last 30 days, indicating that demand is good. The demand for the show has increased recently compared to the previous 90 days, highlighting its growth in popularity. Although its overall demand has dropped by 36.7% in April, the show had a demand spike earlier in the month.
According to the Parrot Pulse measurement tool, "Star Trek: Voyager" has excellent longevity and momentum, and it has good travelability and franchisability. Its reach within Turkey is good, meaning it can attract some new subscribers to OTT platforms and pay-TV channels. Using Parrot Analytics' content valuation system, we can estimate the show's worth in Turkey based on its current demand data and other factors.
Furthermore, we can see from the show's metadata that it has a total of seven seasons, containing 172 episodes, and ended in 2001. Executive producers at TV networks, broadcasting companies, and pay-TV networks can leverage Parrot Analytics' demand data to ensure they are selecting the most commercially viable shows to acquire. Besides, content distributors and content financing companies can use this data to prioritize content investments, based on the taste clusters of the show's global audience.
In conclusion, with Parrot Analytics' demand data, content creators, broadcasters, distribution partners, and broadcasters can make informed decisions about content acquisition, distribution, programming, and valuation with the help of real-time data and insights.
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Our TV audience measurement dataset is truly global. Discover how popular UPN‘s Star Trek: Voyager is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for UPN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Voyager, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on May 10, 2024, 12:59 a.m. PST using global tv demand datasets from Parrot Analytics for Star Trek: Voyager in Turkey. We provide our partners with meaningful television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.