The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions and use data to your advantage. An excellent example of how demand data can help boost your decision-making abilities is with the analysis of "Temp Staff Psychic Ataru" for the month of April 2024 in Turkey. By examining the data, we can easily see how demand data relates to content valuation and program decision making.
One of the first benefits of demand data is the ability to evaluate content valuation. Using demand data, you can determine the dollar value of any title and see the contribution a show makes to any platform in any region. With "Temp Staff Psychic Ataru," we can see that the audience demand in Turkey is excellent, with 2.4 times the audience demand of the average show in Turkey over the last 30 days. This level of demand is superb, with only 8.6% of all TV shows having this level of audience demand. "Temp Staff Psychic Ataru" has higher demand than 96.3% of all comedy titles in Turkey, indicating that the show is doing very well within its genre.
Demand data also helps with acquisition decisions. By analyzing audience demand, you can evaluate the potential success of new titles and how they compare to other shows within a genre, region, or platform. According to the data, this show moved up in its rank by 766 spots during April in Turkey, showing that it has considerable potential for growth. Also, other shows that fans of "Temp Staff Psychic Ataru" also like can be used as a benchmark to assess potential new acquisitions.
Distribution decisions can also be improved by utilizing demand data. For example, examining the top 10 global markets where "Temp Staff Psychic Ataru" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, with Japan being the show's number one market globally. This information can help inform future distribution decisions and strategies.
Finally, programming decisions can be made based on audience demand to ensure that the content being created or acquired will attract and retain audiences. Monitoring demand data over time can also reveal trends and patterns in audience behavior that can be used to make better programming decisions. For "Temp Staff Psychic Ataru," the data reveals that demand spiked in mid-April and that the show has experienced an increase in demand over the last 30 days, indicating the potential for future growth.
In conclusion, demand data is a valuable tool that entertainment executives can use to make informed content, acquisition, distribution, and programming decisions. By analyzing audience demand for shows like "Temp Staff Psychic Ataru," executives can identify opportunities for growth, improve content valuation, and maximize the potential for success in a highly competitive market.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. TV Asahi, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Temp Staff Psychic Ataru (ハケン占い師アタル).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Temp Staff Psychic Ataru (ハケン占い師アタル) from partners like TV Asahi.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Temp Staff Psychic Ataru (ハケン占い師アタル)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Asahi to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Asahi by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Temp Staff Psychic Ataru (ハケン占い師アタル). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Asahi to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Temp Staff Psychic Ataru (ハケン占い師アタル)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Asahi by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Temp Staff Psychic Ataru (ハケン占い師アタル), including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Asahi‘s Temp Staff Psychic Ataru (ハケン占い師アタル) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Asahi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Temp Staff Psychic Ataru (ハケン占い師アタル), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Temp Staff Psychic Ataru (ハケン占い師アタル) in Turkey. We provide our partners with extensive television industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.