The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in television or OTT platforms, you can use demand data to make more informed decisions. In this example, let's take a look at "The Beauty Inside (Senden Daha Güzel)" in Turkey during March 2024.
Firstly, you can use demand data to evaluate the show's content valuation. This will help you to understand how much a title is worth, how it is performing, and its ability to drive subscriptions and reduce churn. Demand data can reveal the dollar value contribution of any title, to any platform, in any region, thus helping a Television Executive make informed content valuation decisions.
Looking at "The Beauty Inside (Senden Daha Güzel)", its demand over the last 30 days in Turkey was 3.4x higher than the average show, which means that the demand is good. It's worth noting that only 8.6% of all TV shows achieve this level of demand. However, it's important to consider the show's decreasing demand in recent times - a drop to 4.7 times the average demand over the last 90 days and a rank drop of 159 spots in Turkey in March could be a cause for concern.
You can also use demand data to assess the show's fit on platforms, and to help make programming and acquisition decisions. "The Beauty Inside (Senden Daha Güzel)" ranks at the 98.6th percentile in the comedy genre in Turkey for the month of March, which means it has higher demand than 98.6% of all comedy titles in that region. By looking at what other shows fans of "The Beauty Inside (Senden Daha Güzel)" also like, acquisition decisions can be made more efficiently.
Moreover, demand data allows Television Executives to map whitespace and inform optimal release strategies and pricing. In the case of "The Beauty Inside (Senden Daha Güzel)", demand spiked in mid-March 2024 in Turkey, which could indicate a solid release date strategy in that market.
Demand data also enables executives to perform competitive benchmarking and pre-release marketing based on what is currently resonating with audiences. At global entertainment company Parrot Analytics, we use data to inform decision making and provide insights that can help production companies, studios, content distributors, and TV networks.
In summary, by using demand data, you can assess the value of a title, its global performance, its spin-off potential, and its reach. You can also evaluate its fit on platforms, make acquisition and programming decisions more efficiently, and map whitespace. Demands also allows to perform real-time evaluations of the popularity of a show, thus allowing TV executives to make more informed strategic decisions.
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Acquire the best shows from partners such as Fox TV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Beauty Inside (Senden Daha Güzel)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fox TV by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Beauty Inside (Senden Daha Güzel), including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Fox TV‘s The Beauty Inside (Senden Daha Güzel) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Beauty Inside (Senden Daha Güzel), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for The Beauty Inside (Senden Daha Güzel) in Turkey. We provide our partners with essential television industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.