As an entertainment executive, you are always looking for ways to make more informed decisions about the content, acquisition, distribution, and programming of TV shows. One tool that can help you with this is demand data. The recent analysis of "The Witcher" in Turkey is an example of how demand data can be used to gain insights and make better decisions. Here are some ways in which you can leverage demand data:
Content Valuation: Parrot Analytics' content valuation system is an economic valuation system that uses global content demand and supply to calculate a title's dollar value contribution to a platform and its region. In the case of "The Witcher," the show has a demand that is 7.1 times the audience demand of the average show in Turkey over the last 30 days. This can help you estimate the dollar value of the show for your platform in Turkey, and how much should be spent on content.
Programming and Acquisition Decisions: In Turkey, "The Witcher" achieved the peak rank of #111 in December, moving up in its rank by 48 spots in Turkey during that month. This indicates that the show is gaining popularity and could be a strong acquisition or programming decision for your platform.
Audience Taste Clusters and Genre Popularity: "The Witcher" ranks at the 99.3rd percentile in the fantasy genre in Turkey, indicating that it has higher demand than 99.3% of all fantasy titles in the region. Knowing the popular genres in Turkey could allow you to determine which genres to focus on for your platform or to identify new opportunities.
Audience Retention and Growth: "The Witcher" has seen a 40.4% increase in demand in Turkey for December 2023. This is a key metric to track because it shows you how well a show is resonating with the audience and can inform your decisions about retaining and attracting subscribers.
Competitive Benchmarking: Comparing the performance of "The Witcher" in Turkey to other titles can help you understand how the show is performing in relation to other shows on your platform. For example, the show's peak demand was 38.8% higher in the last 30 days compared to the entire year, indicating that the show's popularity is increasing.
The demand data for "The Witcher" can also be used to answer other questions such as: what is the percentage of global demand for the show in Turkey? How does the show perform compared to other titles in the fantasy genre? What is the best release strategy for the show in Turkey? What are the top 10 markets where the show is most in-demand, and how does the show perform in these markets?
In conclusion, demand data is a powerful tool that can provide valuable insights for entertainment executives in making more informed decisions about content, acquisitions, distributions, and programming. The analysis of "The Witcher" in Turkey is a great example of how you can use demand data to understand how a show is performing, identify opportunities, and make better decisions.
