As a TV executive or content creator, using demand data can help you make more informed decisions regarding content creation, acquisition, distribution, and programming. Let's use the popular fantasy drama series, "The Witcher," as an example of how demand data can provide valuable insights.
One way to use demand data is for content valuation. Parrot Analytics' content valuation system, powered by global content demand and supply, can help determine how much a series is worth. By using demand data, you can quantify the platform-specific marginal revenue contribution of a title and determine how it drives engagement across the rest of the catalog. You can also estimate the ROI a specific title will bring to any given platform, calculate a TV series' ability to drive subscriptions, and evaluate its potential to mitigate churn.
In the case of "The Witcher," demand data can provide valuable information to support content acquisition decisions. With 7.4 times the audience demand of the average show in Turkey over the last 30 days, the demand for the series is high. Moreover, its demand has been increasing recently, indicating an increase in popularity. With just 8.6% of all TV shows possessing this level of demand, "The Witcher" stands out above other shows. However, audience demand for the show decreased by 63.2% during February in Turkey, so it's important to take trends into account when evaluating a title.
Demand data can also help guide programming decisions by identifying which titles resonate with audiences. The show's Parrot Pulse report shows exceptional performance in six key dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Understanding how "The Witcher" performs across these dimensions can provide valuable insights into its strengths as a show and help identify opportunities for future programming and content creation.
Additionally, using affinity analysis and taste clusters can help you identify what type of content, talent, and branding will generate the most significant results for your platform and attract or retain subscribers. In the case of "The Witcher," knowing what other shows fans of the series enjoy can guide programming decisions. Other popular shows like "Foundation" and "Rick and Morty" are an excellent place to start to find your next hit series.
Finally, demand data can help guide decisions around distributing content globally. By examining the top 10 global markets where "The Witcher" is most in-demand, it's clear that this TV series outperforms the demand of the average TV show in each of these markets. Understanding which regions have high demand for specific types of content can inform the selection of which markets to target for distribution.
In conclusion, using demand data like Parrot Analytics' to evaluate shows like "The Witcher" can provide key insights into content valuation, acquisition, distribution, and programming. By leveraging demand data to understand audience tastes and behavior, TV executives and content creators can make more informed decisions that will result in content that resonates and engages viewers.
