The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. In the case of "Tiere Bis Unters Dach," Parrot Analytics' demand data provides useful insights for TV executives planning to license, produce, distribute, or program the show in Turkey and worldwide.
One of the first questions that demand data can address is content valuation. In Turkey, Parrot Analytics' demand data reveals that "Tiere Bis Unters Dach" has 3.4 times the audience demand of the average show, placing it at the 97.9th percentile in the children genre. The demand has been increasing recently and audience demand spiked in late March 2024 for Turkey. This information can help TV executives determine the value of the show to their platform over time and compared to other titles. They can use this information to evaluate the show's potential to drive subscriptions and mitigate churn.
Demand data can also help with acquisition decisions. TV executives can use it to assess the potential of the show in new markets, as well as its comparable titles. For example, by examining the top 10 global markets where "Tiere Bis Unters Dach" is most in-demand, we find that the show outperforms the demand of the average TV show (1x) in each of these markets, indicating its nationwide appeal. This will guide TV executives in selecting titles or genres that exhibit opportunities for acquisition or production.
In Turkey, although "Tiere Bis Unters Dach" experienced a drop in its rank by 205 spots during March but with its demand of 3.4 times the average of the last 30 days, the show still attracted a significant level of demand. Since audiences in Turkey exhibited 49% of the demand in its country of origin, Germany, Parrot Analytics' travelability dimension shows that the show has poor international demand relative to its home market. For Turkish TV executives, this might mean that "Tiere Bis Unters Dach" may not be an excellent fit for their international portfolio.
TV executives can also utilize demand data to make more informed programming decisions. As an example, suppose the TV executives are considering scheduling the show in a particular time slot. In that case, they can use the momentum dimension, which measures the pace of growth, to determine if the show's popularity is likely to continue growing or if it has reached its peak. Likewise, the show's longevity dimension, which measures audience demand's maintenance over time, indicates how well the show has held up since it premiered.
Moreover, demand data can assist in understanding audience preferences, including the affinity clusters that the show belongs to. In other words, which shows viewers typically binge-watch alongside "Tiere Bis Unters Dach"? This information can be beneficial for TV executives in programming complementary content to keep audiences engaged and satisfied.
In conclusion, demand data offers valuable insights into how TV shows perform in specific markets and worldwide. By using Parrot Analytics' demand data, TV executives can make better decisions concerning content, acquisition, distribution, and programming that can increase viewership, reduce churn, and optimize revenue.
Tiere Bis Unters Dach's travelability to Turkey in the last 30 days is 32%, which means that the audience demand for Tiere Bis Unters Dach is 32% of the demand in its country of origin, Germany. Click through to another market to discover how well Tiere Bis Unters Dach travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Das Erste‘s Tiere Bis Unters Dach is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Das Erste and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tiere Bis Unters Dach, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for Tiere Bis Unters Dach in Turkey. We provide our partners with smart TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.