The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there is a critical need to make decisions based on data. One way to achieve this is through the use of demand data. This article examines the analysis of "Tom & Jerry," a popular American cartoon series about a cat's never-ending pursuit of a mouse. The analysis of the show in Turkey during March 2024 will be used to explain how demand data relates to content valuation and its usefulness in making informed decisions regarding content acquisition, distribution, and programming.
Demand data represents a crucial tool for content valuation, helping to answer several questions about the value, popularity, and performance of content. Through the analysis of demand data for "Tom & Jerry," it is evident that the show has good demand in Turkey, ranking at the 98.2nd percentile in the comedy genre, which means it had higher demand than 98.2% of all comedy titles in Turkey, and achieved the peak rank of #175 in the country.
In addition, we can infer that the content is performing well on a rolling year basis, with a 1.6 times higher average demand than the average title. However, in the last 30 days of March 2024, the show had 2.6 times higher demand than the average title, indicating an increased popularity.
Moreover, demand data helps to identify potential markets for content acquisition and distribution. Comparing the performance of "Tom & Jerry" in different countries, it is evident that its home market, the United States, has the highest demand globally, with audience demand exceeding the average by 8.6 times. Additionally, India has outstanding audience demand for the show. However, other countries like France, Nigeria, Russia, Brazil, the United Kingdom, and Pakistan have good demand for the content, indicating potential opportunities for content acquisition and distribution.
Furthermore, the show's performance across its six dimensions as measured by Parrot Pulse is essential in determining the value of the content not only in Turkey but also globally. The show has outstanding worldwide audience demand across all platforms, exceptional longevity, and outstanding momentum and franchisability.
In conclusion, the analysis of "Tom & Jerry" in Turkey during March 2024 highlights the importance of demand data in content valuation. It enables executives to strategize and make informed decisions about content acquisition, distribution, and programming. By using demand data, they can identify potential markets, determine the value and performance of their content, and identify opportunities for expansion.
Tom & Jerry's travelability to Turkey in the last 30 days is 32%, which means that the audience demand for Tom & Jerry is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Tom & Jerry travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Tom & Jerry is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tom & Jerry, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Tom & Jerry in Turkey. We provide our partners with comprehensive television insight to help them drive better and more informed content investment strategies. Contact us today to find out more.