For entertainment executives, demand data can be used to make more informed decisions related to content, acquisition, distribution, and programming. Parrot Analytics' content valuation system uses demand data to evaluate the dollar value contribution of any title to any platform in any region. For instance, in the case of "What We Do In The Shadows," with 6.7 times the audience demand of the average show in Turkey over the last 30 days, the show is doing well, and only 8.6% of all TV series have this level of demand. The data indicates that the show's demand has been increasing in Turkey recently, which could mean that it has more potential in the Turkish market or that it is becoming popular among a wider audience.
By examining the top 10 global markets where "What We Do In The Shadows" is most in demand for the last 30 days, more specific insights can be gained. For instance, in the United States, it achieved outstanding audience demand of 17.9 times, indicating that it has a massive following in that country. Other top countries include the UK, Canada, Australia, France, Spain, Netherlands, Brazil, and Germany, where demand is also outstanding. This data shows where the show is most popular, and it could influence decisions related to content distribution and marketing.
Demand data can also be used to understand audience preferences and optimize content accordingly. For instance, the Parrot Pulse for "What We Do In The Shadows" measures various aspects such as worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. This data can help content creators and producers understand which elements of the show resonate with viewers and how to optimize future productions.
Finally, demand data can provide insights into the show's performance over time and inform decisions related to content valuation. In the case of "What We Do In The Shadows," comparing the performance on a 1-year rolling basis vs the last 30 days reveals some interesting insights. For example, the show's peak demand was 10.7 times the average over the course of the entire year, but it peaked at 9.4 times the average in the last 30 days- this indicates a minor dip in demand. The rolling annual average demand for the show is 3.9 times the average title, compared to 6.7 times the average title for the last 30 days, indicating that there is a substantial increase in popularity recently.
In conclusion, demand data can provide a wealth of insights to help entertainment executives make more informed decisions related to content, acquisition, distribution, and programming. By using Parrot Analytics' content valuation system and analyzing the demand data of a show like "What We Do In The Shadows," executives can gain a wide range of insights, including audience preferences, international appeal, and performance over time. Ultimately, this can help them create and deliver content that resonates with viewers, resulting in more significant revenue streams.
