As a TV executive, you may be wondering how you can use demand data to make informed decisions concerning content valuation, acquisition, distribution, and programming. Fortunately, Parrot Analytics has the solution, and we can help you harness the power of demand data to drive your strategic choices. Let's use the example of "What We Do In The Shadows" in Turkey in February 2024 to explore how demand data can benefit you:
1. Content Valuation:
Using demand data, you can calculate the value of "What We Do In The Shadows" in Turkey and other global markets. For example, you can assess the show's ability to drive engagement, mitigate churn and attract new subscribers to your SVOD platform. You can also determine the ROI of obtaining the series rights for your platform. By utilizing Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title, to any platform, in any region.
2. Acquisition Decisions:
Demand data can guide your decisions concerning supply and demand. If you are interested in acquiring new content, you can observe which shows are most popular in a given market like Turkey. For example, as "What We Do In The Shadows" is performing well in Turkey, this information can help direct your acquisition strategy. Additionally, demand data enables you to value content and determine how much a show, like "What We Do In The Shadows," is worth to another streaming platform.
3. Programming decisions:
Demand data informs programming decisions by providing insights into which shows resonate most with your audience. For instance, knowing that "What We Do In The Shadows" fans enjoy titles such as "Futurama" and "Ted Lasso," may help you choose which titles to program alongside this show. Demand data can also aid in competitive benchmarking and inform your pre-release marketing strategy.
4. Distribution decisions:
Demand data assists in identifying which platforms are best suited for distribution of your content. For example, examining the show's travelability and reach can help decide where your content may have the most success. By observing the top 10 global markets where "What We Do In The Shadows" is most in-demand over the last 30 days, such as the US and UK, a company can direct their distribution strategy towards these regions.
5. Understanding Show Performance:
Demand Data can provide insights on various dimensions regarding the performance of a show over different timescales. Parrot Pulse provided information on the performance of "What We Do In The Shadows" in six dimensions- Worldwide Audience demand, Travelability, Longevity, Momentum, Franchisability and Reach. Information on the peak rank of a show, its status, number of seasons and how the show is faring in each country can help provide insights to understand factors that could be affecting demand in a particular market.
Demand data is a powerful tool that can be used to make informed decisions concerning all aspects of the TV industry. By harnessing the power of demand data, you can understand the value of your content, know your audience, and make better-informed strategic decisions. As a global entertainment expert, Parrot Analytics has developed the data, tools and insights to help you make the right decision.
