The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data can provide valuable insights into the performance of TV shows and support more informed decision-making processes. For instance, reviewing the demand data for "Yaralı Kuşlar" in Turkey for April 2024, we can conclude that despite a recent decline, the show's demand is good, with an audience demand of 6.8 times the average for Turkish TV shows over the last 30 days.
Entertainment executives can use demand data to inform their content valuation methods. In the case of "Yaralı Kuşlar," it is a popular show in Turkey, with only 8.6% of TV shows having similar demand levels. Additionally, the show was ranked 98.3% in the drama genre in April, meaning that it has higher demand than all but a few competing drama titles in Turkey.
Entertainment executives should also focus on other dimensions of demand data to make informed decisions. For example, examining how "Yaralı Kuşlar" performed in Peru, Pakistan, Spain, Latvia, Mexico, the United States, and Russia, you can create a strategy that maximizes those countries where it's doing the best.
By analyzing global demand data across six dimensions, entertainment executives can make informed decisions about content acquisition, production, and distribution. For "Yaralı Kuşlar," the performance across several dimensions, such as travelability and franchisability, were poor. But, on the other hand, its worldwide audience demand across all platforms which signals that it is well-liked across multiple platforms.
With new content being produced every day, demand data helps entertainment executives to monitor how well their favorite TV shows are performing. With this information, executives can make informed decisions about content acquisition, production, and distribution.
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Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Kanal D, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Kanal D to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Yaralı Kuşlar), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Kanal D by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Yaralı Kuşlar, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Kanal D‘s Yaralı Kuşlar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal D and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yaralı Kuşlar, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Yaralı Kuşlar in Turkey. We provide our partners with extensive television industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.