The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's ever-evolving entertainment landscape, industry executives face tough challenges in making informed decisions about their content. They need to understand what consumers want to watch and what will perform well across regions and platforms. Parrot Analytics offers a data-driven approach utilizing audience demand to help executives with content valuation, acquisition, distribution, and programming decisions.
One great example of how we can help is the analysis of "A Spy Among Friends" for April 2024 in the United Kingdom. With an audience demand of 3.3 times the average show, "A Spy Among Friends" has good demand. Only 8.6% of all TV shows have achieved this level of demand. However, compared to the demand of 3.5 times the average in the last 90 days, we found that demand for this show has marginally decreased recently. The show is ranked at the 94.2th percentile in the drama genre, indicating that it has higher demand than 94.2% of all drama titles in the UK.
Additionally, we have identified a number of interesting insights about "A Spy Among Friends" that can aid executives' decisions. For example, we learned its momentum, the pace of growth, is outstanding, which is essential in keeping the show's popularity growing. Comparing the show's performance on a 1-year rolling basis versus the last 30 days, we see a decrease in popularity on a 30-day basis. And by examining the top 10 global markets where "A Spy Among Friends" is most in-demand, we found that this TV series outperformed the demand of the average TV show (1x) in each of the markets.
Demand data can help identify untapped markets for content distribution, shed light on potential revenue streams, and illustrate an audience's growing interest in a specific title or genre. By analyzing the demographics and interests of fans, we can help executives understand what kind of content they should produce or acquire to meet their subscribers' tastes.
Demand data can also be used for pre-release marketing to optimize campaign efforts ahead of the premiere. Comparing shows to related titles allows executives to determine the best timing and price points for show release. Additionally, we provide executives with detailed insight on user trends to choose the most effective content, talent, or TV shows for acquiring subscribers and retaining their current base.
Overall, demand data represents vast untapped potential for the entertainment industry. Companies looking to acquire or produce programs and TV series benefit from using demand data analysis to assess the potential ROI of their investments. As data measurement becomes increasingly sophisticated, there are many innovative ways that demand data can be leveraged in decision making to drive successful outcomes and maintain the audience's interest.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. ITV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as A Spy Among Friends.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as A Spy Among Friends from partners like ITV.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for A Spy Among Friends? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as A Spy Among Friends. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. A Spy Among Friends), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as A Spy Among Friends, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s A Spy Among Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Spy Among Friends, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for A Spy Among Friends in the United Kingdom. We provide our partners with essential TV workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.