If you're an entertainment executive tasked with making informed content decisions for your platform or network, demand data can provide critical insights that inform your decisions. For example, one can attribute all the numbers we have for "Alex Rider" in the United Kingdom, like its 2.5 times higher demand than the average show in the UK, its downward demand trend over the past 90 days, and its recent increase in demand in October 2023, as well as how it compares to other shows. You can conduct a similar analysis for any show you're interested in.
If you're a TV series financing company, media agency, or production company, demand data can inform content valuation. On the specific topic of "Alex Rider," demand data helps explore several valuation questions like: How much is the Alex Rider series worth in the UK market? How much of that value is attributable to Daniel Craig's producers, late 10s content boom, post-pandemic viewing pattern changes, and other factors? How can you quantify the platform-specific marginal revenue contribution, meaning how much revenue does this show contribute to the specific platform it's on compared to other shows on the same platform?
For an SVOD platform or linear network, demand data can inform programming decisions, like whether or not to renew, acquire, drop or commission a particular show. Demand data can help evaluate whether the program matches with the audience's preferences and tastes, whether it's worth the marketing investment to promote the show, and whether it has premium or must-have content for the platform. For example, "Alex Rider," as a returning show, may be of interest for linear networks to reach episodes and seasons national syndication thresholds. At the same time, for a rising SVOD platform looking to get a foothold, demand data on "Alex Rider" could help determine whether or not to prioritize its licensed content acquisition.
For a content distributor, demand data can help to choose which series to represent, which markets and platforms might be best suited for specific properties, and which vendor relationships to prioritize over others. Furthermore, studios can use demand insights to identify the potential value of intellectual property to potential franchise directions or spin-offs within the parent company.
In conclusion, demand data powered by Parrot Analytics helps entertainment executives make data-driven decisions. It can assess content value, inform acquisition and distribution decisions, help program for SVOD platforms or linear networks, and generally enable informed content decisions in a competitive market. Taking the example of "Alex Rider," we can see that the show has good audience demand in the UK, but demand has been decreasing. Still, it has strong global demand across several dimensions, and that holds potential for continued audience engagement on platforms well beyond traditional linear television.
