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Using Demand Data to Make Informed Content Decisions: A Case Study of Alex Rider on Parrot Analytics.

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Parrot Analytics Insights - November 2023

If you are an entertainment executive decision maker, you can leverage Parrot Analytics' demand data analysis to get critical insights into the popularity of a show, such as "Alex Rider" that can inform your content valuation, acquisition, distribution, or programming decisions.

To begin with, demand data powers Parrot Analytics' content valuation system, which is an economic valuation system powered by global content demand and supply that can help you determine how much a show is worth and its ability to drive subscriptions or mitigate churn. In the case of "Alex Rider", its demand analysis offers insights into its content valuation in the United Kingdom for November 2023. For instance, its audience demand is good, with 3.6 times the audience demand of the average show in the United Kingdom over the last 30 days, translating to a significantly higher value. Additionally, "Alex Rider" ranks at the 95.5th percentile in the drama genre in November, meaning it has higher demand than 95.5% of all drama titles in the United Kingdom.

Aside from content valuation, you may also use demand data to help you make informed content or acquisition decisions, such as what content you should produce or acquire to support global SVOD expansion, or what genres are most popular in your local market or globally. In the case of "Alex Rider", it has a higher than average demand across all the top 10 global markets where it is most in-demand, with the United Kingdom being its number one market globally. Its demand trend analysis also shows constant growth in popularity in recent months, indicating positive potential for an upcoming acquisition or new season production. Furthermore, the demand data analysis can give you insights into the competitive benchmarking of the show, helping you know how the show compares to other titles available on the market.

Demand data can also provide answers to questions regarding subscriber retention, acquisition, or how to optimize marketing campaigns ahead of premiere. For example, "Alex Rider" is increasing in popularity, which can be a potential draw for new subscribers to your platform if you acquire or license it. Moreover, Affinity Analysis can help you to pinpoint the best talent or brand to partner with to expand your audience reach. You can also leverage momentum, which measures the pace of growth, and reach, which measures the number of people expressing demand for a show to create more effective and targeted promotional campaigns to draw attention to "Alex Rider."

In conclusion, the demand data analysis of "Alex Rider" provided by Parrot Analytics offers a valuable framework to make informed decisions concerning content acquisition, valuation, distribution, and programming. Whether you are a content buyer, seller, or creator, leveraging demand data analysis as part of your strategic decision-making process empowers you to choose the right content that resonates with your audience and prioritizes your growth and expansion goals.

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