As an executive in the entertainment industry, there are multiple reasons why you should pay attention to demand data when making content decisions. By analyzing demand data, you can get insights on audience preferences, performance, and engagement, which can help inform your content valuation, acquisition, programming, distribution, and marketing strategies.
For instance, let's take a look at the demand data for "Alex Rider" in the United Kingdom during January 2024. The show has an above-average demand level, ranking at the 94.5th percentile in the drama genre. Notably, "Alex Rider" has been decreasing in demand in the United Kingdom recently, which can lead to a discussion on potential causes, such as the quality of the content, or if there was a recent event that affected the viewership.
It is worth noting that demand for "Alex Rider" has spiked in late January 2024 in the UK. This insight can lead to a discussion on whether there was a recent marketing campaign or promotional activity that contributed to this increased demand, and whether a similar tactic can be applied for the future.
Additionally, the show has also outperformed the demand of the average TV show in multiple global markets, such as the United Kingdom and China, which can provide insight on strategic expansion plans for the show globally.
Demand data can also help inform programming and distribution decisions. Through analyzing affinity data for "Alex Rider," which shows similar shows that fans also enjoy, the production team can acquire or develop content that will appeal to the show's existing fanbase.
Finally, knowing how much a show is worth is crucial when making content decisions. Parrot Analytics' content valuation system, which is based on demand data, enables users to determine how much specific content is worth, its contribution to a platform's revenue, and how it performs in acquisition-driving or churn-reducing efforts. In the case of "Alex Rider," demand data can be used to assess its value to the platform over time and inform the decision of whether to continue producing the series.
In conclusion, demand data provides essential insights that can support decision-making processes in the entertainment industry. Through analyzing audience demand, executives can make more informed content decisions, acquire or develop content that aligns with audience preferences, evaluate and improve their marketing campaigns, and determine content valuation based on demand behavior.
