For executives working in entertainment, leveraging demand data can help in making better content-related decisions. For instance, consider the case of "Australian Survivor" in November 2023 in the United Kingdom. The show has 3.4 times the audience demand of the average title, indicating that the show is popular in this market. Therefore, this information can be used by TV executives to evaluate the content valuation of this show and compare it with other titles that might be in consideration.
In addition, executives can use demand data to assess how well a show performs in different markets. "Australian Survivor" is currently performing well in numerous countries globally, including the United States and Australia, where it had high audience demand of 7.7 times. TV executives can use this information to understand their show's global appeal and make decisions on producing content that will have a higher impact in these markets, driving popularity and demand.
Demand data can also be used to predict a show's ability to attract and retain subscribers, helping executives assess its potential return on investment (ROI). For example, audience demand for "Australian Survivor" increased by 94.5% in the UK in November 2023. This indicates that it is effective in keeping the current audience happy and could attract more subscribers interested in reality shows, thus effectively mitigating churn.
Moreover, demand data can inform platform executives on deciding how to optimize release strategies and pricing. For example, comparing performance analysis of "Australian Survivor" in the last year vs the last 30 days shows a 16.3% increase in peak demand and a decrease in average demand. This entails that executives need to reconsider their strategies on the release of new episodes and transactions of this show to capitalize on increased demand while mitigating any negative effect of the downward trend of average demand.
In addition, executives can use demand data to benchmark their content against other popular titles on the market and optimize marketing campaigns. Finally, demand data can be useful in franchise potential calculations, since "Australian Survivor" has some franchise potential, meaning that executives can consider producing spin-offs or using this IP in other ventures.
In summary, understanding how to leverage demand data as entertainment executives can help in making better decisions regarding content, acquisition, distribution, and programming. Parrot Analytics' content valuation system is an economic system based on global demand data and helps determine the dollar value of any content to any platform in any region. By analyzing audience demand trends, executives can make more informed decisions that will lead to increased success, revenue, and market share.
