Entertainment executives have a complex set of decisions to make in their daily work. They need to be able to answer questions such as how a show's popularity is changing over time, where are the most in-demand locations for a particular show, who are the audiences that are responding to the show, and how does a show compare with its competitors. Parrot Analytics' demand data offers a solution to help executives make more informed and data-driven decisions. In this article, we will use the analysis of "Australian Survivor" for the month of January 2024 in the United Kingdom to show how demand data can be used to inform content decisions.
Content Valuation:
Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using Parrot Analytics' demand data for “Australian Survivor”, an entertainment executive can determine how much the show is worth, what it's baseline value is, how much value the show provides to a platform and how it can drive engagement across the rest of the catalog.
Distribution and programming decisions:
Parrot Analytics' demand data can inform decisions related to distribution and programming. For instance, if "Australian Survivor" achieved good audience demand in the United States or Canada, then it would be a good choice for a network or platform looking to access these markets. This demand data can also be used to determine the best time to release the show in a particular market, which will maximize viewership numbers. Additionally, by comparing the show's demand to that of its competitors, an entertainment executive can make better decisions when considering acquisitions.
Audience insights:
By examining the top 10 global markets where "Australian Survivor" is the most in-demand over the last 30 days, we can identify where the show is resonating with audiences globally. Executives can also explore who the fans of the show are and what they are interested in, by identifying the other shows that "Australian Survivor" fans also like, such as "Station 19", "Spongebob Squarepants", "The Last Of Us", and "Grey's Anatomy". Show-matching like this provides executive producers and programming directors input on new series or co-branded content that would be attractive to seekers of unique forms of entertainment.
Marketing and promotion:
Parrot Analytics' demand data can also be used to inform pre and post-release promotion and marketing strategies. In the case of "Australian Survivor," demand spiked in mid-January 2024 for the UK. By understanding audience demand data, an entertainment executive could run a promotion that capitalizes on this surge in demand, as an effective growth strategy for the show to gain the most audiences during that time.
In summary, Parrot Analytics' demand data for "Australian Survivor" in the United Kingdom over January 2024 can assist entertainment executives to make more informed decisions about content, distribution, programming, and marketing. By incorporating demand data, executives can make strategic decisions and create more effective solutions, define content valuation with empirical data and provide a better ROI for their businesses.
