The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides entertainment executives at OTT platforms with the ability to make informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for TV shows and movies globally, executives can understand the relative popularity of a title in any given market and use this information to make strategic decisions.
In this context, let's take the example of "Battlefield" and explore how demand data can be used to provide executives with valuable insights. Firstly, demand data can be used to value the content. It allows executives to determine how much the series is worth and how much of its value is being driven by the audience demand for each episode. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform in any region. Therefore, executives can use the demand data to estimate the baseline value of the title and assess its ability to drive subscriptions and mitigate churn.
Executives can also use demand data to understand the global popularity of a show and determine which titles have the potential for success in international markets. For example, "Battlefield" ranks at the 94.7th percentile in the documentary genre, meaning it has higher demand than 94.7% of all documentary titles in the United Kingdom. By leveraging demand data, entertainment executives can map out local whitespace opportunities, determine the most popular genres in their local markets and use this insight to inform their strategies and acquisition decisions.
Additionally, demand data enables executives to make informed programming decisions. They can learn what type of content exhibit opportunities to acquire or produce, while also optimizing release strategies and pricing. By examining the top 10 global markets where "Battlefield" is most in-demand over the last 30 days, executives can evaluate the show's performance and make decisions. They can better understand how popular the show is in comparison with other titles in the genre, and how funds should be allocated to maximize future content investments.
Moreover, demand data can help with subscriber acquisition and retention. Entertainment executives can use demand data to better understand which titles they should buy if they want to grow their audience or keep their current audience happy. For instance, other shows that fans of "Battlefield" also like are "Serengeti", "Anthony Bourdain: Parts Unknown", "Nazi Mega Weapons", "Planet Earth III", and more.
Lastly, a show's demand data can be used to measure its performance across the various dimensions. "Battlefield" has a poor travelability rating, its franchise spin-off potential, and reach are poor, but its worldwide audience demand is okay, its longevity is good, and momentum is okay. This insight can be used to inform executives' decisions regarding the show's future.
In conclusion, Parrot Analytics' demand data provides entertainment executives with valuable insights into the popularity and demand for specific titles. This information can be used to inform content, acquisition, distribution, and programming decisions. Executives can use demand data to value content, optimize release strategies, identify whitespace opportunities, and improve subscriber acquisition and retention.
This is Battlefield's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Battlefield travels internationally.
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Acquire the best shows from partners such as PBS to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Battlefield), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Battlefield is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlefield, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Battlefield in the United Kingdom. We provide our partners with extensive SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.