The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Bichikids" can provide invaluable insights to help make more informed content, acquisition, distribution, and programming decisions. Let us consider a few questions that can be answered with the given data.
1. How much is "Bichikids" worth in the UK?
Content valuation is a significant concern for any entertainment executive. The demand data reveals that "Bichikids" has 5.8 times higher demand than the average TV show in the UK. This high demand can be used to calculate the dollar value contribution of the show to any platform in the UK, using Parrot Analytics' content valuation system.
2. What type of content should we acquire or produce?
By examining the top 10 global markets where "Bichikids" is most in-demand over the last 30 days, we can find valuable insights into what types of content have the greatest potential for success. For example, the data shows that demand for "Bichikids" is outstanding in countries like Argentina, Mexico, and Spain, indicating that there may be an appetite for similar content in those markets.
3. What is the best release strategy for "Bichikids"?
Demand data can be used to inform optimal release strategies and pricing decisions for content. For example, the data reveals that demand for "Bichikids" spiked in late March 2024 in the UK. This indicates that a release strategy that capitalizes on this increased demand may be more effective.
4. Which platforms should we target for the distribution of "Bichikids"?
The demand data can inform decisions around platform fit for "Bichikids". The data shows that the show has outstanding audience demand across all platforms globally, suggesting that a wide range of platforms could be a good fit. However, by examining the top 10 global markets where "Bichikids" is most in-demand, executives can target platforms that are popular in those specific markets.
5. How can we optimize our marketing campaign for "Bichikids"?
Demand data can also be used to optimize pre-release marketing campaigns. For example, the data shows that demand for "Bichikids" peaked at 6.3 times the average over the last 30 days, compared to an average demand of 5.8 times the title average. This suggests that a marketing campaign that targets this increased popularity may be more effective.
Overall, the demand data for "Bichikids" can provide valuable insights to inform a range of strategic decisions for entertainment executives working across different areas of the industry. From content valuation to acquisition to distribution and marketing, demand data is a powerful tool for making more informed decisions and maximizing the potential of entertainment content.
Bichikids's travelability to the United Kingdom in the last 30 days is 33%, which means that the audience demand for Bichikids is 33% of the demand in its country of origin, Argentina. Click through to another market to discover how well Bichikids travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Bichikids is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bichikids, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Bichikids in the United Kingdom. We provide our partners with meaningful media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.