The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at an SVOD platform, TV production company, or TV network, the audience demand insights on "Big Beasts" provide valuable information to make programming decisions for documentary content.
Using Parrot Analytics' demand data analysis, you can evaluate "Big Beasts" and its audience engagement directly. This show has had good demand in the United Kingdom in December 2023, with 2.5 times the audience demand of the average show in this market, according to Parrot Analytics' data. As only 8.6% of all TV shows have this level of demand data, it is an indication that this show is doing well. Additionally, demand for the show has increased recently.
To understand the value proposition of this show more profoundly, you can perform content valuation with Parrot Analytics' tools, whose content valuation system is based on demand data, it reveals what a title contributes in dollars to any platform in any region. This valuation system provides an economic valuation system powered by global content demand and supply. You can calculate the value that "Big Beasts" provides to your platform, accurately assess its popularity, and predict revenue growth.
Regarding audience preferences, the content analysis includes identifying related shows or other shows that appeal to the same viewership. In this case, people who like "Big Beasts" also enjoy "Gen V," "Dragons: The Nine Realms," and "Beacon 23" among others. Use this insight to forecast audience preferences to plan better what other licenses you can secure to complement your programming.
Furthermore, the analysis of "Big Beasts" global performance across key indices provides further insights for entertainment executives. The travelability index measurement of a show's international demand relative to its home market is poor. This information enables you to decide if the show has global appeal or if it is more localized. You can also leverage the demand data and insure your library selection is diversified enough to appeal to regional tastes. By considering longevity, which measures how well audience demand is maintained over time, content executives can decide whether this show could sustain popularity over an extended period of time or if it was a flash in the pan. By comparing performance for a year versus 30 days, content executives can decide whether audience demand for this show is trending upwards or downwards and whether it is on the way to becoming a hit.
Finally, you can use the data to make acquisition, distribution, or monetization decisions. Since "Big Beasts" is not currently franchisable or has limited reach based on Parrot Analytics' data, you might want to consider other means to monetize the show. For instance, using data can help identify ad sales opportunities for brands that target audiences that watch "Big Beasts." Alternatively, you could reserve running ads during the show itself and maximize revenues from sponsorships and other forms of marketing activation. By examining the top 10 global markets where "Big Beasts" is most in-demand over the last 30 days, you can devise expansion plans to cater to audiences in those specific regions. You can also leverage audience data to unlock potential untapped revenue sources for ancillary product offerings or launching complementary franchises or spin-offs.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Big Beasts), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Big Beasts is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Beasts, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Big Beasts in the United Kingdom. We provide our partners with valuable TV industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.