As an entertainment executive, it's important to understand audience demand to make informed decisions about content. Parrot Analytics' demand data can help in making content, acquisition, distribution and programming decisions for a TV series like "Billions" in the UK. Here are some insights that can be derived from the demand data:
1. Content valuation: With demand data being an important component of content valuation, executives can quantify the economic value of "Billions" on its platform. By analyzing its audience demand, executives can understand how much the series is worth in the UK, how much of its value is being driven by demand from its stars, and the baseline value of the title. Demand data can also be used to calculate the ROI the show can bring for any given platform.
2. Audience insights: With high demand data in the UK, executives can derive insights on who is watching "Billions" and if there are any trends in audience preferences. For instance, executives can gain insights into the taste clusters of the audience, the most popular genres and what resonates most with the current audiences. They can also learn more about Billions' fans and what other shows they like.
3. Distribution strategy: With travelability as one of the measures of a show's global performance, executives can use demand data to understand where the show performs well, areas where it needs improvement and which platforms to target for future distribution. For instance, by understanding that the United Kingdom is the second biggest market for "Billions," executives can ensure its distribution strategy in the UK is on point.
4. Programming strategy: Executives can apply demand data to support their programming decisions for "Billions." With Parrot Analytics' travelability measure, it's clear that the show has a global appeal. Therefore, it's essential to have a release strategy that takes into consideration the show's international reach. Demand data can inform decisions on the timing and frequency of new seasons or episodes, with the show's momentum indicating an increase in popularity.
5. Subscriber acquisition and retention: With demand data, executives can determine which titles to acquire or produce to attract or retain subscribers. For instance, through affinity analysis, executives can identify other shows that "Billions" fans watch and use this information to entice subscribers to stay or attract new ones.
6. Competition benchmarking: By comparing "Billions" with other titles available in the market, executives can benchmark its performance and determine if any changes need to be made to the show's marketing or content.
In conclusion, Parrot Analytics' demand data provides valuable insights that entertainment executives can use to make better-informed decisions. With "Billions" as an example, demand data is suitable for content valuation, audience insights, distribution and programming decisions, subscriber acquisition and retention, and competition benchmarking.
