As an entertainment executive, using demand data can help you make more informed decisions regarding your content, including acquisition, distribution and programming. By analyzing the example of "Billions" for the month of September 2023 in the United Kingdom, we can explore how demand data can be used to inform these decisions.
One of the key benefits of demand data is content valuation, where you can understand the dollar value contribution of specific titles to any platform in any region. In the case of "Billions," we see that its demand is outstanding in the United Kingdom, with 20.8 times the audience demand of the average show over the last 30 days. Therefore, it is a valuable property for those looking to acquire or distribute content, as it can help drive engagement and subscriber growth. By comparing its global performance across six dimensions, such as reach, travelability, and franchisability, you can also determine the show's potential for spin-offs and the international appeal it has.
Another use for demand data is optimal release strategy and pricing, which can be informed by an understanding of audience demand patterns. For "Billions," we see that its demand spiked in late September 2023 in the United Kingdom, which could suggest a successful marketing campaign or relevant current affairs. Understanding these demand trends can help guide your content release date and how much to spend on advertising.
Demand data can be used for competitive benchmarking as well, which can help you understand how your content compares against other titles available on the market. In the case of "Billions," we can see that it ranks in the 99.9th percentile for drama titles in the United Kingdom, meaning its demand is higher than 99.9% of all other drama titles. Knowing how your content compares to other titles can help guide your content acquisition or production decisions.
Finally, demand data can help inform programming decisions and subscriber retention and acquisition strategies. By understanding what other shows "Billions" fans are interested in, you can make informed decisions about which titles to recommend to your viewers. Additionally, by analyzing the audience demand of "Billions" in various global markets, you can determine which regions to target for content distribution and how you should tailor your content to those specific audiences.
In summary, demand data can be a powerful tool for making informed and data-driven content decisions, including content valuation, optimal release strategy and pricing, competitive benchmarking, programming decisions, and subscriber retention and acquisition strategies. By analyzing the example of "Billions" in the United Kingdom, you can see how demand data can provide valuable insight into audience engagement, trends, and preferences.
