If you are a TV executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions. The analysis of "Billions" in the United Kingdom provides several clues to creating a successful show.
One question that demand data can answer is how much a show is worth. Content valuation is a crucial aspect of making informed decisions concerning acquisition, distribution, and programming. Using Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title to any platform in any region. In analyzing "Billions," you can quantify its platform-specific marginal revenue contribution and its ability to drive engagement across the rest of the catalog based on audience demand data.
Another question that demand data can answer and that "Billions" provides insight on is optimal release strategy and pricing. By assessing demand spikes for the show, executives can determine the best time to release and the appropriate pricing strategy.
Demand data can also inform scalable concept testing. Based on audience demand data for elements of existing content that fans like the most, executives can optimize an upcoming production for success.
Moreover, demand data can help with decisions concerning supply and demand. By assessing audience demand for different content, executives can determine what type of content presents an opportunity to acquire or produce.
Demand data is also useful for competitive benchmarking. By comparing the performance of "Billions" with other titles available on the market, executives can make informed decisions when acquiring, distributing, or programming content.
Therefore, it is essential to consider demand data when making decisions relating to content valuation, optimal release strategy and pricing, concept testing, supply and demand, competitive benchmarking, and more. Analyzing the performance of "Billions" in the United Kingdom can provide executives with a valuable understanding of audience demand for the show. "Billions" has been maintaining exceptional audience demand and has a high travelability and franchisability potential. The show is also doing well in all other regions, indicating its global appeal.
