Demand data is a crucial tool for decision-making processes in the entertainment industry. It can provide valuable insights about a show's performance, its popularity, and even its spin-off potential. By analyzing the demand data for "Bleach", a popular anime series, we can explore how entertainment executives can leverage these insights to make more informed content decisions.
Content Valuation: The Parrot Analytics content valuation system is based on demand data and can help answer questions such as how much a show or an entire library is worth to a platform. By using demand data to calculate a show's economic value, executives can make informed investment decisions for their content.
Acquisition Decisions: In this case, the demand for "Bleach" has been showing a decreasing trend in the last 30 days, indicating a potential decrease in its popularity. However, when analyzed against the show's 1-year rolling basis, there was an increase in its peak demand. So, it is critical to analyze a show's demand patterns more broadly before making a decision. By comparing performance across different markets, executives can determine which regions to target for distribution and which shows will generate the highest demand.
Programming Decisions: The show metadata informs executives that there are 383 episodes over 17 seasons, meaning that this show has a dedicated following that would welcome new seasons or spin-offs. Executives can leverage the insights provided by the Parrot Pulse to measure the show's momentum and longevity and to optimize their programming decisions with a view to retaining the show's existing fan base and attracting new followers.
Marketing Decisions: By identifying the top 10 global markets where "Bleach" is currently most in demand, executives can target their marketing efforts more efficiently. For instance, a marketing campaign focused on the United States could further drive up demand for the show in that market.
Distribution Decisions: The high travelability percentage of 47% for "Bleach" means that the show's appeal goes beyond its home market, Japan. This gives executives an opportunity to leverage this content internationally. They can target other markets that are seeing a rise in demand for anime content, like Brazil, Hungary, and Russia.
In conclusion, analyzing the demand data for a show like "Bleach" can help entertainment industry executives make more informed content, acquisition, distribution, and programming decisions. By leveraging the Parrot Analytics content valuation system and the Parrot Pulse, executives can determine a show's value and the potential for spin-offs, as well as identify the markets in which the show is most popular and where it could perform well in the future.
