In recent years, the role of audience demand data in the decision-making process of entertainment executives has become increasingly important. The case of "Bleach," a popular Japanese anime TV series, provides a strong example of how demand data can be deployed to provide insight to inform strategic content decisions.
Firstly, the demand data from Parrot Analytics provides an accurate picture of the current popularity of the show. In the month of February 2024 in the United Kingdom, "Bleach" had 10.0 times the audience demand of the average show, indicating its exceptional popularity. Knowledge of detailed demand data can provide executives with valuable content valuation insights, such as how to price a show for acquisition, what a show is worth globally, or how much a title could contribute to a platform.
Secondly, by examining the genre-specific percentile, we can see that "Bleach" has a very high level of demand, making it a valuable acquisition opportunity. The data also shows its rank movements over time, and executives can use this data to decide when is the best time to market and promote the show.
Thirdly, by looking at the Pulse, executives ascertain how well the show is doing in global spaces, insights into travelability of content and whether the show will be successful when marketed in another country. Furthermore, understanding the longevity and momentum of the show can help in determining the most suitable release strategy for the title and how marketing campaigns can best be utilised to maintain viewership.
Fourthly, demand data can provide insights on where a show is most popular and where a marketing strategy may be lacking. By reviewing the top 10 global markets where "Bleach" is most in-demand over the last 30 days, we see a huge popularity in the US and Japan, and how it compares against other countries where demand is 'good' like Hungary, Canada and Netherlands.
Finally, affinity analysis can help executives understand which shows that "Bleach" fans also enjoy watching, allowing content creators to understand their audience and create content to resonate with their viewers.
In conclusion, demand data is a significant tool for entertainment executives to make informed content, acquisition, or distribution and programming decisions. By closely studying and deploying demand data, executives of all types of organizations can make informed decisions and maximize the chances of developing successful properties.
