Content executives and acquisition teams can use demand data to gain insights into the audience behavior and preferences to make informed decisions. The analysis of "Bleach" for the month of January 2024 in the United Kingdom will serve as an example of how demand data can influence content and acquisition decisions.
Firstly, content valuation uses demand data to answer questions such as "What is the value of a content library to a platform over time?" and "How much is my series worth?". Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. With demand data, content executives can make more informed decisions about the worth of a show and the return on investment they can get from it.
Next, demand data can help executives "determine how much to spend on content." For example, the demand for "Bleach" in January increased by 22.5%. Combining this information with the travelability, longevity, momentum, and franchisability measures, executives can make a decision to acquire or produce content for the anime genre.
Additionally, executives can use demand data to "inform the platform and network fit." With data on the top 10 global markets where "Bleach" is most in-demand, executives can target those areas to increase engagement and viewership. For example, the United States is "Bleach"'s number one market globally with the outstanding audience demand of 11.1x. Executives can use this information to design a tailored strategy to target the US audience and increase demand in this market further.
Demand data can also be useful as a tool to "optimize pre-release marketing" campaigns. With demand data, executives can identify the target audience for a content piece and design campaigns that cater to them. An example of this is "Bleach"'s audience whose top 10 similar shows include "Chainsaw Man," "My Hero Academia," and "Demon Slayer: Kimetsu No Yaiba." Executives can use this information to tailor their marketing campaigns and even explore cross-promotion opportunities with these shows.
Finally, demand data can help executives determine "which titles should they buy to keep current customers happy" and "which titles should they acquire to attract new subscribers to their SVOD service." As "Bleach" has higher demand than 96.9% of all animation titles in the United Kingdom, acquisition teams can use this information to look for similar titles that cater to this audience and explore acquiring them. By acquiring titles that align with the preferences of their current audience, executives can retain them and also attract new viewers.
In conclusion, demand data can be a valuable tool in a content executive's arsenal when making informed decisions on content, acquisition, and distribution strategies. Analyzing the demand data for "Bleach" for the month of January 2024 in the United Kingdom reveals how executives can leverage different measures of demand to make data-driven decisions. By examining the Parrot Pulse for "Bleach" and using the demand data to answer content valuation questions, optimize pre-release marketing, and inform decisions concerning supply and demand, executives can confidently make informed decisions that drive ROI and boost engagement.
