The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a TV show can provide valuable insights for informed content, acquisition, distribution, and programming decisions.
Using the example of "Brave New World (US)" in the United Kingdom for the month of April 2024, we can see how demand data can help executives make more informed decisions.
Content Valuation:
- Content valuation system, such as that provided by Parrot Analytics, utilizes demand data to determine the economic value of a TV show, like the "Brave New World (US)". It can help answer questions such as “What is the baseline value of a title?” and “How much is my show worth?”. Understanding a show's demand in a region, such as the United Kingdom, can contribute significantly to its content valuation and help executives make informed decisions pertaining to the show in that region.
Audience Demand:
- In the United Kingdom, "Brave New World (US)" exceeded the average demand for TV shows by 2.8 times over the last 30 days. Executives can use this data to assess the show's performance in the region and guide their decision-making processes.
Genre:
- "Brave New World (US)" is ranked at the 93.3rd percentile in the drama genre in the United Kingdom for April 2024. This suggests it is performing well relative to other drama titles in the region. Executives can use this information to make informed decisions about the placement of the show on their platform and the programming strategy to follow.
Similar Shows:
- According to demand data, shows such as "Family Guy", "The Last Of Us" and "Westworld" are popular amongst fans of "Brave New World (US)". This information can help executives to make decisions related to programming lineup, content curation, and commissioning new projects.
Demand Performance:
- Demand for "Brave New World (US)" has increased in the United Kingdom by 58.5% over April 2024. This information can help executives make decisions on content and programming strategy, such as greenlighting additional seasons, commissioning spin-offs or merchandise.
Global Performance:
- The Parrot Pulse for "Brave New World (US)" indicates that its worldwide audience demand is good. It has outstanding momentum, franchise potential, and reach. This information can help executives make strategic decisions on where to invest, acquire, or distribute the show for optimal growth and profitability.
Travelability:
- "Brave New World (US)" has adequate travelability, meaning it has some potential in overseas markets. Knowing this information can help executives to make decisions around regional distribution and acquisition strategies.
Longevity:
- "Brave New World (US)" has shown good longevity, maintaining audience demand over time, which could indicate future revenue. Executives could potentially consider additional investment in the show or its franchise to maintain the longevity of the brand and its profitability.
Comparative Analysis:
- Comparing "Brave New World (US)"'s performance on a 1-year rolling basis with the demand data from the last 30 days reveals an increase in popularity. This information could be useful for executives in making decisions about the show's performance trajectory and potential revenue, and could inform future content investment decisions.
Global Markets:
- By examining the top 10 global markets where "Brave New World (US)" is in high demand, executives can identify lucrative markets to further develop and enter to maximize revenue. For example, it could be noted that Russia is the show's number one market globally, and the show also has good demand in countries like Hong Kong, making it a potential target for further investment or distribution in these regions.
In summary, understanding audience demand can help executives make informed decisions around content, acquisition, distribution, programming, and investment strategies. Properly leveraging demand data can provide a wealth of actionable insights that can help maximize the revenue and profitability of the show as well as the platform or company overall. Content valuation can also play a crucial role in determining the economic value of a show and guide executives' decision-making processes toward profitable outcomes.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Brave New World (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Brave New World (US), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Brave New World (US) in the United Kingdom. We provide our partners with valuable OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.