The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand for a TV series like "Castlevania: Nocturne" in the United Kingdom can reveal valuable insights for TV executives working at different platforms, studios or TV production companies, content distributors, and talent agencies. Demand data can be a crucial tool for TV executives' decision-making process for content acquisition, distribution and programming decisions.
Firstly, content valuation can use demand data to estimate the dollar value contribution of any particular title for any platform, in any region. Demanding titles like "Castlevania: Nocturne" demonstrate high value for any streaming service. Thus, the demand for titles like "Castlevania: Nocturne" can inform content valuation decisions for executives, helping them determine the worth of a title, franchise, or its spin-offs for different markets, regions, or global audiences.
Secondly, demand data enables content executives to map local market whitespace where a specific genre or show is popular. In the case of "Castlevania: Nocturne", the drama is the most popular genre in the United Kingdom, and the show has higher demand than 94.5% of all drama titles in the United Kingdom. This can inform executives about which genres are trending in their local market, helping them make informed decisions on which types of content to focus on for their audiences to help increase subscriber acquisition and retention.
Thirdly, demand data enables executives to discover under-monetized titles and new opportunity markets for content distribution. In the case of "Castlevania: Nocturne", its global performance across six dimensions indicates its audience demand across all platforms is good, whereas its travelability is outstanding. The demand for titles like "Castlevania: Nocturne" is ideal to find new opportunities for content distribution and new ways to expand their SVOD platform into global markets, such as Russia, where "Castlevania: Nocturne" demonstrated an audience demand of 8.0x.
Fourthly, demand data helps with decisions concerning supply and demand. The audience demand for a show like "Castlevania: Nocturne" has increased in the United Kingdom by 25.7% in April alone. This trend towards increased demand is an indicator that audiences are enjoying the content, and therefore TV executives can focus on acquiring or producing similar types of content to satisfy the audience's needs.
Finally, demand data is valuable because it enables executives to quantify the ROI a specific title will bring to any given platform. Castlevania: Nocturne's audience demand is currently good and therefore is a valuable asset for any platform, increasing engagement across their catalog and can help in decreasing subscriber churn. Demand data informs pre-release marketing campaigns, helping to optimize the marketing campaign ahead of the premiere and maximize future content investments.
In conclusion, demand data is an incredibly valuable tool that can provide key strategic insights to TV executives across platforms, studios, TV production companies, and talent agencies. By analyzing audience demand data for a particular title, such as "Castlevania: Nocturne," TV executives can make more informed content, acquisition, distribution, and programming decisions. The analysis helps in content valuation, optimal release strategy and pricing, competitive benchmarking, and franchise potential, which can all lead to increased subscriber acquisition, retention, and revenue.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Castlevania: Nocturne is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Castlevania: Nocturne, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Castlevania: Nocturne in the United Kingdom. We provide our partners with essential subscription-video-on-demand know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.