For an OTT platform or a linear network, "Criminal Minds" has exceptional audience demand, attracting 12.5 times the demand of an average show in the UK. Being able to quantify how much a title is worth can be challenging. Parrot Analytics' content valuation system is powered by global content demand and supply, providing an economic valuation of a specific title or content library. In "Criminal Minds"'s case, its outstanding demand greatly increases its monetary valuation. It is therefore essential for OTT platforms and linear networks to evaluate content that will bring value to their platform, attract and retain subscribers while considering content distribution on multiple platforms.
As an SVOD platform, "Criminal Minds" is an excellent acquisition choice. Parrot Analytics' demand data can quantify the platform-specific marginal revenue contribution to a title or content library. This data can help SVOD executives estimate the ROI "Criminal Minds" season acquisition by assessing its ability to drive subscriptions and mitigate churn.
For content distributors and entertainment talent agencies, analyzing audience demand can assist in maximizing exposure and revenue for content creators. With "Criminal Minds," distributors and agencies can leverage the show's exceptional demand across all platforms, including international demand on a 1-year rolling basis, especially in countries such as China, Canada, Germany, Brazil, and Spain.
Content producers and TV financing companies can use demand data to determine which projects to acquire or produce. Furthermore, "Criminal Minds" provides an excellent example of the capabilities of demand data in allowing producers and financiers to assess a show's potential for spin-offs or franchises.
Finally, using demand data provided by Parrot Analytics can help entertainment executives make more informed programming decisions. "Criminal Minds" offers insight into audience preference, retention, and new subscriber acquisition. Executives can evaluate the optimal release strategy and pricing of a show, ensuring content is being seen by the right audience on their platform while uncovering under-monetized titles or expanding into new opportunity markets for content distribution.
In conclusion, the exceptional performance of "Criminal Minds" across dimensions such as travelability, longevity, momentum, franchisability, and reach can assist entertainment executives in making informed decisions about content acquisition, distribution, programming, and valuation across all levels of the entertainment industry.
