As a TV executive, it is essential to understand how demand data can help you make informed decisions and stay ahead of the competition. The recent performance of "Criminal Minds" in the United Kingdom provides us with valuable insights that can help us make data-driven decisions.
Firstly, content valuation is critical for any TV executive who wants to ensure they are making sound financial decisions. The Parrot Analytics content valuation system is of great use and can be used to determine how much investment should be allocated to a particular title. By using demand data, executives can calculate the expected return on investment and assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Criminal Minds," the show exhibits outstanding demand, as it had 16.1 times the audience demand of the average show in the United Kingdom over the past 30 days. With demand data powering the content valuation system, executives can make confident decisions on how much to spend on content based on its value to a platform, supply and demand trends, competitive benchmarking, and ROI estimates.
Secondly, by examining which other TV shows "Criminal Minds" fans are also watching, executives can gain insights into other shows that may complement or compete with their current content strategy. In this case, fans of "Criminal Minds" also like "Law & Order: Special Victims Unit", "FBI : Most Wanted", and "The Mandalorian," which may indicate that crime and drama-themed shows resonate well with audiences. Thus, programming decisions can be influenced by demand data since it informs the platform and network fit. This ensures executives select the right shows to target for distribution.
Thirdly, the Parrot Pulse for "Criminal Minds" provides an independent measure of its global performance across six dimensions, such as travelability, longevity, momentum, franchisability, and reach. Our data shows that "Criminal Minds" has high ratings across these dimensions, indicating that it is a show with high international demand relative to its home market. A high rating in these dimensions can also indicate that it has franchise or spinoff potential, its momentum (or growth) is good, and it has a high number of people expressing demand for the show. Thus, distributing "Criminal Minds" in other regions outside the United Kingdom could be a profitable venture.
Lastly, understanding audience demand trends can inform acquisition strategies. As demand analytics company, we monitor the demand trends of TV shows globally and provide data for easy comparison. In the case of "Criminal Minds," it outperforms the average TV show in the United Kingdom, the United States, Canada, Germany, China, Romania, France, Brazil, and Australia. Knowing that "Criminal Minds" is most in-demand in the United States can inform the acquisition strategy for other regions as it could reflect well in regions outside of the United States.
In summary, these insights show how demand data can be leveraged to make informed content decisions, inform acquisition strategies, optimize release strategies and pricing, and drive subscriber growth and retention. Executives that deploy data-driven strategies for their content acquisition, programming and distribution decisions are well-placed to thrive in an ever-changing entertainment landscape and stay ahead in the competitive marketplace.
