The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
With audience demand data, entertainment executives can make informed content, acquisition, distribution, and programming decisions to maximize the performance of their TV series. Let's use "Dallas Cowboys Cheerleaders: Making The Team," which aired in the month of March 2024 in the United Kingdom, as a case study.
Content Valuation: Using Parrot Analytics content valuation system, an economic valuation system powered by global content demand and supply, entertainment executives can ascertain how much a title is worth to a platform. They can also estimate the platform-specific marginal revenue contribution, how much a title drives engagement across the rest of the catalog, and its ability to drive subscriptions and mitigate churn.
Using the example of "Dallas Cowboys Cheerleaders: Making The Team," the show had a demand of 2.8 times the average show in the United Kingdom over the last 30 days, indicating that it has good demand, which is higher than 96.5% of all documentary titles. By comparing the performance of the show on a 1-year rolling basis, "Dallas Cowboys Cheerleaders: Making The Team" has increased in popularity by 1.8% in the last 30 days, achieving demand that is 4.4 times the title average.
Additionally, by examining the top 10 global markets where the show is most in-demand, entertainment executives can make informed content acquisition decisions. For example, the show outperforms the demand of the average TV show (1x) in each of these markets, with Hungary being its number one market globally, achieving a good audience demand of 6.7x.
Programming Decisions: By analyzing audience demand data, executives can make informed programming decisions. Decisions such as determining the best release strategy for their content, pinpointing under-monetized titles that require further investment, and identifying optimal release pricing are some of the decisions that can be made using demand analytics.
Looking at "Dallas Cowboys Cheerleaders: Making The Team," we can see that the demand for the show decreased by 30.2% during March in the United Kingdom, despite a spike in the show's demand in late March 2024 in the same location. Entertainment executives can use this data to optimize their marketing campaigns ahead of premieres and develop programming strategies that take advantage of peak periods in demand.
Distribution Decisions: Demand data enables executives to determine the platform and network fit for their content. By analyzing data on the global demand for their content, content distributors can determine in which markets their content is in-demand and how to monetize it in those areas.
With regards to "Dallas Cowboys Cheerleaders: Making The Team," we can see that the show's travelability is poor, meaning that it has low international appeal relative to its home market. The show's franchisability is also poor, indicating low spin-off potential. Entertainment executives can factor this information when making distribution decisions.
In conclusion, entertainment executives can leverage demand data to make informed decisions about their content, acquisition, distribution, and programming strategies. The analysis of "Dallas Cowboys Cheerleaders: Making The Team" in conjunction with the sample questions highlighted in this article show that entertainment executives can obtain valuable insights into the value and performance of their content from audience demand data.
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Our TV audience measurement dataset is truly global. Discover how popular Country Music Television‘s Dallas Cowboys Cheerleaders: Making The Team is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Country Music Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dallas Cowboys Cheerleaders: Making The Team, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Dallas Cowboys Cheerleaders: Making The Team in the United Kingdom. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.