The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the best way to make content decisions that will connect with your target audience is by using demand data. Parrot Analytics’ demand data provides valuable insights into the level of popularity of a particular TV series. The analysis of the demand data for "Dear Edward" for December 2023 in the United Kingdom provides us with insights into how demand data can be used to make informed content decisions.
Content Valuation:
If you’re interested in finding out the actual value of “Dear Edward” in the UK, demand data provides a unique opportunity to get to know the actual worth of the show in the UK market. Parrot Analytics' valuation system bases on demand data and it reveals the dollar value contribution of any title, to any platform, for any audience.
Programming Decisions:
One way to use demand data is to determine how much to spend on a TV show. By examining the audience demand for a particular show, you can estimate the ROI a specific title will bring for any given platform. You can also identify which titles will drive subscriptions and mitigates churn by referring to the quality of demand data. Furthermore, you can use demand data to help inform decisions concerning supply and demand, making sure that you acquire or produce the type of content that is popular with your audience.
Content Acquisition and Distribution Strategies:
Demand data can assist in identifying which types of content will resonate most with your target audience, and what genres are most popular, enabling you to map local whitespace. You can also examine audience demand to ensure that your content is being seen by the right audience on your platform. You will also understand how your content performs in different global markets, such as Italy, Brazil,
Russia, France, or Canada, by examining the top 10 global markets where "Dear Edward" is most prominent. Parrot Analytics' travelability analysis provides a show's international demand ranking in different markets. Therefore, using demand data can help inform your content acquisition and distribution strategies.
Programming Decisions:
By examining audience demand trends for "Dear Edward" in the UK, you can understand how the show performs in comparison to the average TV show in the UK, which genres are resonating most with the audience, and how much global appeal the show has when looking into the top 10 global markets. The analysis of demand data can help you to develop a solid programming strategy, maximize your future content investments, and broaden your TV series audience.
Overall, the demand data for “Dear Edward” for December 2023 in the United Kingdom shows that the show is doing well, with trends pointing to increased demand in the UK and globally. As an entertainment executive, you can use demand data to make informed decisions on content valuation, acquisition and distribution strategies, and programming decisions, ensuring that you connect with your target audience and maintain a competitive edge in the crowded entertainment industry.
Dear Edward's travelability to the United Kingdom in the last 30 days is 45%, which means that the audience demand for Dear Edward is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Dear Edward travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Dear Edward is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dear Edward, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Dear Edward in the United Kingdom. We provide our partners with smart SVOD workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.