The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make content decisions, the demand data analysis for "Dennis And Gnasher: Unleashed" can be highly informative. Firstly, using demand data can allow for content valuation. For instance, looking at the demand data, we can estimate the show’s dollar value contribution to any platform in any region. Through Parrot Analytics content valuation system, executives can calculate the ROI the show brings to any given network. Further, executives can use the demand data to answer other questions like the potential for the TV series to drive subscriptions, retain audiences, and reduce churn.
Secondly, demand data can be used for programming and distribution decisions. For instance, "Dennis And Gnasher: Unleashed" has higher than average demand in the United Kingdom, and thus an executive could consider investing in the show to cater to its fans in that market. Beyond the UK, the show has okay levels of demand in several other countries globally. Using this data, an executive can determine which markets to target for distribution and cater to the international audience for the TV show. Further, audiences, and fans of "Dennis And Gnasher: Unleashed," can provide useful insights into what elements of the show to maintain or optimize in future seasons.
Thirdly, executives can use demand data for acquisition decisions. For instance, "Dennis And Gnasher: Unleashed" had a spike in demand in late December 2023 for the UK. An entertainment executive could use that information to consider acquiring licensing rights to stream the show on their platform, leveraging the show's growing popularity. By examining the top 10 global markets where "Dennis And Gnasher: Unleashed" is most in-demand over the last 30 days, an executive can decide which regions to target for acquiring the global distribution rights to the TV series.
Finally, demand data can be informative for marketing and pre-release decisions. For instance, an executive can use demand data insights to optimize their marketing campaigns around the TV series ahead of its premiere. Shows with momentum, higher audience demand, and good travelability are primed for global marketing campaigns.
In conclusion, as an entertainment executive, demand data reflects audience interest, highlighting critical decisions for content acquisition, distribution, and programming. And for "Dennis And Gnasher: Unleashed," a TV show about the lives of school children in Beanotown, the data points to the show's growing demand in the UK and other global markets. The insights provided can empower executives to make more informed decisions, knowing the show's performance over the past and most recent times, and can make decisions on marketing, licensing, or further investment with increased confidence.
This is Dennis And Gnasher: Unleashed's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dennis And Gnasher: Unleashed travels internationally.
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Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBBC‘s Dennis And Gnasher: Unleashed is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dennis And Gnasher: Unleashed, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Dennis And Gnasher: Unleashed in the United Kingdom. We provide our partners with extensive television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.