The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the use of demand data can help you make more informed decisions related to your content strategy, acquisition deals, distribution methods, and overall programming decisions. One such way to make informed decisions is through content valuation.
Analyzing the performance of "Early Doors" in December 2023 in the United Kingdom through demand data can provide you with insights and help you make better decisions related to your strategies.
With 3.1 times the audience demand of the average show in the United Kingdom over the last 30 days, demand for "Early Doors" is good, and only 8.6% of all TV shows have this level of demand. The recent increase in demand for the show indicates its growing popularity. It has moved up in its rank by 126 spots during December in the United Kingdom, indicating that it has been performing well.
By being aware of the show's metadata, including that it is a "fly on the wall" style series set in a pub in Manchester called the Grapes, it can help you identify similar titles that are doing well in the market as fans of "Early Doors" have also expressed interest in titles like "Letterkenny", "The Book Of Boba Fett", and "Harry Wild".
Furthermore, the data shows that "Early Doors" ranks at the 94.5th percentile in the comedy genre, in December, indicating that it has a higher demand than 94.5% of all comedy titles in the United Kingdom.
By examining the top 10 global markets where "Early Doors" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United Kingdom is "Early Doors"'s number one market globally where it has achieved good audience demand. China comes in second where the demand is okay. Examining other markets like the United States, Australia, New Zealand, Portugal, among others, can help you make decisions on which markets to prioritize based on demand data and performance insights.
Demand data can also help you understand how well a show is maintaining its demand over time, as well as give you insights into the global performance of a show across six dimensions, including travelability, longevity, momentum, franchisability, and reach. For "Early Doors", the overall demand across all platforms is okay, whilst its travelability is poor, its longevity is poor, and its momentum is likewise poor. Its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are also poor.
Demand data can help you make informed decisions on content valuation, as this is an economic valuation system powered by global content demand and supply. Knowing the baseline value of a title, and the ROI a specific title will bring for any given platform, can assist you in making informed content acquisition deals and distribution methods. It can also help you understand which type(s) of content exhibit potential to acquire or produce, and which shows should be acquired to retain customers and grow your audience.
In summary, analyzing demand data for a show like "Early Doors" can inform your overall content strategy, acquisition deals, distribution methods, programming decisions, and content valuations enabling you to make more informed decisions that align with your business goals.
This is Early Doors's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Early Doors travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Early Doors, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Early Doors in the United Kingdom. We provide our partners with extensive television industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.