The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content, acquisition, distribution, and programming decisions. Demand data can provide an economic valuation system to determine how much to spend on content. In the case of "Fatal Seduction (Desejo Fatal)," we can use demand data to understand how it performs in the United Kingdom.
Firstly, we can determine that it has 2.3 times the audience demand of the average show in the United Kingdom over the last 30 days. This good demand for the show is higher than 92.5% of all drama titles in the United Kingdom. However, it is important to note that demand for this show has been decreasing recently.
We can also examine the show's peak rank and note that "Fatal Seduction (Desejo Fatal)" achieved the peak rank of #1518 in the United Kingdom. It is important to remember that rank can vary from day to day.
With this demand data, we can also make comparisons with other shows that fans of "Fatal Seduction (Desejo Fatal)" also like. We can make use of the demand data to discern which shows and genres are more popular with audiences in the United Kingdom. For example, the data shows that "The Walking Dead", "Killing Eve" and "The Lincoln Lawyer" are some of the other popular shows in the drama genre.
Additionally, by examining the global performance of the show across six dimensions, we can understand how well it resonates with audiences outside of its home market. We can see that "Fatal Seduction (Desejo Fatal)" has good worldwide audience demand across all platforms, and an outstanding momentum. Longevity and travelability are classified as okay, indicating that there is room to improve audience retention and international demand. The show's poor franchisability (spin-off potential) is also a consideration for executives when planning for the creative direction of the series.
Finally, understanding how "Fatal Seduction (Desejo Fatal)" is performing in other markets provides context to how it is likely to perform in the United Kingdom. In the top 10 global markets where "Fatal Seduction (Desejo Fatal)" is most in-demand over the last 30 days, it outperformed the demand of the average TV show in each of these markets. Audiences in South Africa, in particular, are more demanding of "Fatal Seduction (Desejo Fatal)" where it achieved an outstanding audience demand of 3.9x.
Going back to content valuation, it is important to note that content valuation is based on region-specific audience demand data. Parrot Analytics' content valuation system can be applied to an individual series or an entire content library, which means you can start unbundling the value of your content on any streaming service. Demand data can also help quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
In summary, as an entertainment executive, demand data is an essential tool to make informed content decisions. It can assist with programming decisions, show valuation, and help to optimize marketing campaigns. With the right insights into audience demand, executives can reduce risk, optimize content spend, and produce content that resonates well with their audience.
Fatal Seduction (Desejo Fatal)'s travelability to the United Kingdom in the last 30 days is 21%, which means that the audience demand for Fatal Seduction (Desejo Fatal) is 21% of the demand in its country of origin, South Africa. Click through to another market to discover how well Fatal Seduction (Desejo Fatal) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Fatal Seduction (Desejo Fatal) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fatal Seduction (Desejo Fatal), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Fatal Seduction (Desejo Fatal) in the United Kingdom. We provide our partners with deep SVOD analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.